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Marketing Research
Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.
Churchill
Paperback edition of this definitive biography of Churchill, which was previously published under the Arrow imprint.
Churchill and America
In this stirring book, Martin Gilbert tells the intensely human story of Winston Churchill's profound connection to America, a relationship that resulted in an Anglo-American alliance that has stood at the center of international relations for more than a century. Winston Churchill, whose mother, Jennie Jerome, the daughter of a leading American entrepreneur, was born in Brooklyn in 1854, spent much of his seventy adult years in close contact with the United States. In two world wars, his was the main British voice urging the closest possible cooperation with the United States. From before the First World War, he understood the power of the United States, the "gigantic boiler," which, once l...
In Search of Churchill
Penetrating . . . beautifully rounds out and humanizes the character of the greatest statesman of the twentieth century. —San Francisco Chronicle "A multifaceted gem, sparkling with anecdotes and insights about the nature of biography, the challenges and rewards of historical research, and of course Winston Churchill." —Richmond Times-Dispatch "Everything about Winston Churchill is extraordinary. During his excavation of his subject, Martin Gilbert has discovered many gems. In this book he holds some of the most gorgeous jewels up to the light for us to admire." —The Spectator "Gilbert here gives us Churchill's vast humanity with the politics largely left out. Readers daunted by the 8,000-odd pages of the official life should start here. They will love it." —The Times (London) "The portrait of Winston Churchill is . . . vivid and painted with an affection and humour that rarely appear in the official biography." —London Daily Telegraph. "The work [Gilbert] has done puts all historians of the twentieth century, and all students of Churchill, incalculably in his debt." —London Sunday Telegraph
Marketing Research
Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today’s marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 10e, International Edition ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it’s practiced today.The book’s thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics™ research activities and coverage of SPSS 17 offer first-hand practice with some of the most popular online survey tools used in business today. With its proven applications, clear presentation, and variety of timely cases, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, 10e, International Edition serves as an exceptional learning tool for today’s learners and as an invaluable reference tool for professionals throughout their careers.
Winston Churchill
In 1928, Winston Churchill seemed to be at the very height of his career. He was Chancellor of the Exchequer and when he spoke in the House of Commons, MPs of every party flocked to hear his oratory. The leadership of the all-powerful Conservative party seemed within his grasp. A year later, however, all had changed. The Conservatives themselves were defeated, and out of office, Churchill found himself at odds with the leadership, especially over the future of India. When the National Government was formed in 1931, Churchill was not asked to join it. Thereafter, though out on his own, Churchill's acute political sense, foresight and courage were undiminished. Fed with secret inside informati...
Churchill
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Churchill and the Jews
An insightful history of Churchill's lifelong commitment—both public and private—to the Jews and Zionism, and of his outspoken opposition to anti-Semitism Winston Churchill was a young man in 1894 when Captain Alfred Dreyfus, a Jewish officer in the French army, was convicted of treason and sent to Devil's Island. Despite the prevailing anti-Semitism in England as well as on the Continent, Churchill's position was clear: he supported Dreyfus, and condemned the prejudices that had led to his conviction. Churchill's commitment to Jewish rights, to Zionism—and ultimately to the State of Israel—never wavered. In 1922, he established on the bedrock of international law the right of Jews t...
Churchill: The Power of Words
Winston Churchill understood and wielded the power of words throughout his six decades in the public eye. His wartime writings and speeches revealed both his vision for the future and his own personal feelings, fascinating generation after generation with their powerful style and thoughtful reflection. In this book Churchill’s official biographer, Martin Gilbert, has skilfully selected 200 extracts from his entire oeuvre of books, articles and speeches that reflect his life story, career and philosophy. From intimate memories of his childhood to his contributions to half a century of debates on war and social policy, we see how Churchill used words for different purposes: to argue for moral causes; to advocate action in the national and international spheres, and to tell of his own struggles, setbacks and achievements. Martin Gilbert’s informed choice of extracts and his illuminating explanations linking them together create a compelling biography of Churchill as recounted in the great man’s own inimitable words.
