Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
The Way We Talk Around Here
A powerful and practical way to uncover an organization's culture through the language it uses.
The Way We Talk Around Here
The unspoken rules and unquestioned assumptions that make up corporate culture are so well hidden that, once we become insiders, we stop noticing them. But our shared language – ‘the way we talk around here’ – contains the patterns of thought and behaviour that make up culture – ‘the way we do things around here’ – and offers a powerful and pragmatic approach to culture analysis. Gill Ereaut describes how to get to grips with organizational and team cultures through paying close attention to their language. Discover: How analysing internal language uncovers the silent assumptions that drive a culture How to identify shared unconscious rules and norms, often rooted in the past...
An Introduction to Qualitative Market Research
'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those w...
Qualitative Market Research
Qualitative market research exists to fulfil the needs of those that it serves. This text shows practitioners how to deliver the 'product' of qualitative market research.
Analysis and Interpretation in Qualitative Market Research
'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those w...
Qualitative Research
Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research. It will enable buyers to commission QR with confidence; to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. It will help train new practitioners in terms of the basics of qualitative research and it will also develop the knowledge and understanding of more experienced qualitative researchers. Qualitative research explores questions such as what, why and how, rather than how many or how much; it is primarily concerned with meaning rather than measuring. Understanding why individuals and groups think and behave as they do lies at the heart of qualitative research, and market research practitioners and students of market research will all benefit from this title.
Analysis and Interpretation in Qualitative Market Research
Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The volumes have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.
The Vibrant Organisation
The Vibrant Organisation translates the science of human behaviour into a playbook of highly practical interventions that build and scale enthusiasm, transforming organisational culture and performance. The book helps create more joy and fulfilment at work, whilst also steering a path to sustained competitive advantage. Using cutting-edge research in neuroscience and psychology, as well as the author’s considerable practical experience, Duncan Wardley offers a three-part framework for building teams of agile, adaptable, curious, and highly motivated people: Reset shows how to reduce the threat response by creating a safe environment for employees Ignite teaches leaders how to create events or experiences that create flashes of insight and motivation Fuel demonstrates how to sustain people’s motivation through repeatable actions, resulting in an upward spiral of enthusiasm. Packed with fascinating research, on-the-ground stories, and new scientific findings – along with practical tools and exercises – The Vibrant Organisation is a must read for business leaders at all levels looking to get the best out of themselves and their people.
Warm Words
None
