Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Qualitative Research
Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research. It will enable buyers to commission QR with confidence; to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. It will help train new practitioners in terms of the basics of qualitative research and it will also develop the knowledge and understanding of more experienced qualitative researchers. Qualitative research explores questions such as what, why and how, rather than how many or how much; it is primarily concerned with meaning rather than measuring. Understanding why individuals and groups think and behave as they do lies at the heart of qualitative research, and market research practitioners and students of market research will all benefit from this title.
The Vibrant Organisation
The Vibrant Organisation translates the science of human behaviour into a playbook of highly practical interventions that build and scale enthusiasm, transforming organisational culture and performance. The book helps create more joy and fulfilment at work, whilst also steering a path to sustained competitive advantage. Using cutting-edge research in neuroscience and psychology, as well as the author’s considerable practical experience, Duncan Wardley offers a three-part framework for building teams of agile, adaptable, curious, and highly motivated people: Reset shows how to reduce the threat response by creating a safe environment for employees Ignite teaches leaders how to create events or experiences that create flashes of insight and motivation Fuel demonstrates how to sustain people’s motivation through repeatable actions, resulting in an upward spiral of enthusiasm. Packed with fascinating research, on-the-ground stories, and new scientific findings – along with practical tools and exercises – The Vibrant Organisation is a must read for business leaders at all levels looking to get the best out of themselves and their people.
Analysis and Interpretation in Qualitative Market Research
Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The volumes have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.
Qualitative Research Design For Software Users
This book is an essential guide for anyone using qualitative data analysis software (QDAS), particularly useful for those who want to go beyond a basic introduction to discover how to get the most out of software and how to identify the methodological issues they need to consider.
Who Speaks for the Climate?
The public rely upon media representations to help interpret and make sense of the many complexities relating to climate science and governance. Media representations of climate issues – from news to entertainment – are powerful and important links between people's everyday realities and experiences, and the ways in which they are discussed by scientists, policymakers and public actors. A dynamic mix of influences – from internal workings of mass media such as journalistic norms, to external political, economic, cultural and social factors – shape what becomes a climate 'story'. Providing a bridge between academic considerations and real world developments, this book helps students, academic researchers and interested members of the public make sense of media reporting on climate change as it explores 'who speaks for climate' and what effects this may have on the spectrum of possible responses to contemporary climate challenges.
Qualitative Market Research
Qualitative market research exists to fulfil the needs of those that it serves. This text shows practitioners how to deliver the 'product' of qualitative market research.
The Natural History of the Sign
Our understanding of CS Peirce, and his semiotics, is largely influenced by a twentieth century perspective that prioritizes the sign as a cultural artifact, or as one that that 'distorts', in some way, our understanding of the empirical world. Such a perspective will always undermine appreciation of Peirce as a philosopher who viewed signs as the very mechanisms that enable us to understand reality through concept formation. The key to this repositioning of Peirce is to place his work in the broad frame of Hegelian philosophy. This book evaluates, in detail, the parallels that exist between Peircean and Hegelian thought, highlighting their convergences and also the points at which Peirce departs from Hegel's position. It also considers the work of Vygotsky on concept formation showing that both are, in fact, working within the same Hegelian template. This book, therefore, contributes to our broader understanding of Peircean semiotics. But by drawing in Vygotsky, under the same theoretical auspices, it demonstrates that Peirce has much to offer contemporary educational learning theory.
Researching Language and Health
Researching Language and Health explores key topics in illness and healthcare contexts through multiple linguistic lenses. This book highlights key themes, guides readers through the design stages of research and the ethical considerations specific to linguistic health research, and brings methods and methodologies to life by demonstrating how these can be applied to specific issues in context. Covering a wide range of health conditions, healthcare contexts, and data types, with an emphasis on those most accessible to students and new researchers, the authors foreground the ‘so what?’ of research and the impact that linguistic studies can have. Both a guide to key elements of the research process and a holistic view of research projects that have been successful, insightful, and impactful in different contexts, this is an essential text for advanced students and researchers in healthcare communication and applied linguistics.
Media and the Ecological Crisis
Media and the Ecological Crisis is a collaborative work of interdisciplinary writers engaged in mapping, understanding and addressing the complex contribution of media to the current ecological crisis. The book is informed by a fusion of scholarly, practitioner, and activist interests to inform, educate, and advocate for real, environmentally sound changes in design, policy, industrial, and consumer practices. Aligned with an emerging area of scholarship devoted to identifying and analysing the material physical links of media technologies, cultural production, and environment, it contributes to the project of greening media studies by raising awareness of media technology’s concrete environmental effects.
The Climate Crisis
Why, despite all we know about the causes and harms of global heating, has so little effective action been taken to cut greenhouse gas emissions, and what we can do to change that? This book explains the mechanisms and impacts of the climate crisis, traces the history and reasons behind the lack of serious effort to combat it, describes some people's ongoing scepticism and how to shift it, and motivates an urgent program of action. It argues that the pathway to stopping dangerous global heating will require a much larger mobilization of advocacy and activism to impel decision makers to abandon fossil fuels, and transition to renewable energy and electrification embedded in a political and social framework guided by justice principles. It is an excellent resource for students and researchers on the climate crisis, the need for a renewable energy transition, and the current blocks to progress.
