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Revised and updated to include the latest research about the brain's role in weight loss, this classic work partners a revolutionary smart carb program with behavioral modification to help sustain a leaner and healthier lifestyle without feeling deprived.
This book disseminates current information pertaining to the modulatory effects of foods and other food substances on behavior and neurological pathways and, importantly, vice versa. This ranges from the neuroendocrine control of eating to the effects of life-threatening disease on eating behavior. The importance of this contribution to the scientific literature lies in the fact that food and eating are an essential component of cultural heritage but the effects of perturbations in the food/cognitive axis can be profound. The complex interrelationship between neuropsychological processing, diet, and behavioral outcome is explored within the context of the most contemporary psychobiological research in the area. This comprehensive psychobiology- and pathology-themed text examines the broad spectrum of diet, behavioral, and neuropsychological interactions from normative function to occurrences of severe and enduring psychopathological processes.
Energy metabolism is central to life and altered energy expenditure (EE) is often cited as a central mechanism responsible for development of the obese phenotype. Resting EE, EE of physical activity, cold induced thermogenesis and thermic effect of feeding add to produce total EE but can also affect each other. It is thus very important that each component be well measured. Measuring energy expenditure by indirect calorimetry is extremely simple in theory but the practice if far more difficult. Taking into account temperature in small sized animals, measuring accurately the effect of activity on EE, correcting EE for body size body composition, age sex etc… add difficulties in producing re...
Un savoir sans pratique, une pratique sans connaissances structurées sont les deux écueils qu'il faut impérativement éviter dans la formation des cadres au marketing. "Marketing: savoirs et savoir-faire" tient compte de ce postulat. Ce livre présente en effet: — les concepts fondamentaux et les techniques les plus couramment utilisées dans cette discipline; — les situations-types de la vie marketing des entreprises; — les "marketing clips", témoignages et documents qui illustrent les savoirs et savoir-faire. De par sa conception, cet ouvrage s'adresse aussi bien aux cadres des entreprises qu'aux étudiants des universités et des grandes écoles. Marc Benoun, diplômé de l'ESCP et Docteur en gestion, enseigne le marketing à l'Université Paris-Dauphine et à l'Ecole Européenne des Affaires (EAP). Il mène en parallèle des activités de conseil et d'études auprès de grandes et moyennes entreprises comme Béghin Say, Céline Locastyle, Mitsubishi Bank, Moët-Hennessy, Olida-Caby, Princeps, SOFIMEG, Vinchon Jeannette...
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