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Social Media Marketing in the Self-Media Era
"I don't get the hype either" was Charli D'Amelio's bio on TikTok. She couldn't understand her own success on TikTok, as she saw herself as a normal US American teenage girl. Now Charli is the biggest influencer on TikTok with over 100 million followers. This research focuses on social media marketing on TikTok. The topic is crucial for future marketing approaches, because TikTok offers new and efficient marketing tools and a growing audience. We live in a self-media era. People present themselves on social media platforms like Instagram, Facebook, and YouTube. TikTok has taken the self-media logic to a new level: anyone can go viral on the platform, even without a large follower base. People are becoming self-publishing consumers. I started a self-experiment and created my own TikTok channel. It was a huge success - I managed to go viral with nearly every video. This self-experiment can serve as a guide for both individuals interested in social branding on TikTok and moreover marketers motivated to run a TikTok channel, in order to successfully market products and services. My name is Giovanni Aytan and I am a Digital Media Management student at CBS International Business School.
The Use of Blockchain Technology in Digital Marketing: Exploring the Transformative Potential of Web3
Web3 has opened exciting possibilities for brands to engage with customers in innovative and trustworthy ways. This book serves as a valuable resource for marketers, businesses, and enthusiasts, providing practical knowledge on harnessing blockchain technology for digital marketing. By presenting real-world examples and conducting in-depth analysis, it bridges the gap between theory and practice. Through the comprehensive examination of blockchain, Web3, and their influence on digital marketing, this book uncovers novel findings and provides a nuanced understanding of latest trends in the evolving digital landscape. The reader is empowered to seize opportunities in this dynamic environment. Using a comprehensive mixed-method approach that includes qualitative interviews and surveys, this research leverages the invaluable expertise of industry experts specialized in blockchain and Web3. The experts describe Non-Fungible Tokens (NFTs) as highly valuable marketing tools that offer novel opportunities in the digital marketing space. Beyond their intrinsic value, NFTs foster community building and act as digital "cookies" that enable companies to gather new customer data.
TikTok as a Marketing Channel for Influencer Marketing
Social media has experienced a steady increase in importance during the past years. This is especially true for the Chinese app TikTok, which is currently one of the fastest-growing social media platforms worldwide. At the same time brands are continuously employing influencers as a marketing tool. But what exactly is the role of the TikTok as a channel for influencer marketing? This book compares influencer marketing on TikTok with the already known social media channels Instagram and YouTube, and gives practical advice for businesses on how to effectively use TikTok.
Social Media Marketing in the Self-Media Era
"I don't get the hype either" was Charli D'Amelio's bio on TikTok. She couldn't understand her own success on TikTok, as she saw herself as a normal US American teenage girl. Now Charli is the biggest influencer on TikTok with over 100 million followers. This research focuses on social media marketing on TikTok. The topic is crucial for future marketing approaches, because TikTok offers new and efficient marketing tools and a growing audience. We live in a self-media era. People present themselves on social media platforms like Instagram, Facebook, and YouTube. TikTok has taken the self-media logic to a new level: anyone can go viral on the platform, even without a large follower base. People are becoming self-publishing consumers. I started a self-experiment and created my own TikTok channel. It was a huge success - I managed to go viral with nearly every video. This self-experiment can serve as a guide for both individuals interested in social branding on TikTok and moreover marketers motivated to run a TikTok channel, in order to successfully market products and services.
Identity, Conflict and Politics in Turkey, Iran and Pakistan
Ethnic and religious identity-markers compete with class and gender as principles shaping the organization and classification of everyday life. But how are an individual's identity-based conflicts transformed and redefined? Identity is a specific form of social capital, hence contexts where multiple identities obtain necessarily come with a hierarchy, with differences, and hence with a certain degree of hostility. The contributors to this book examine the rapid transformation of identity hierarchies affecting Iran, Pakistan and Turkey, a symptom of political fractures, social-economic transformation, and new regimes of subjectification. They focus on the state's role in organizing access to resources, with its institutions often being the main target of demands, rather than competing social groups. Such con- texts enable entrepreneurs of collective action to exploit identity differences, which in turn help them to expand the scale of their mobilization and to align local and national conflicts. The authors also examine how identity-based violence may be autonomous in certain contexts, and serve to prime collective action and transform the relations between communities.
Biological Sciences and Environmental Health
The book captures the essence of the First International Conference on Frontiers of Biological Sciences and Environmental Health (FBSEH 2023). It provides a comprehensive roadmap to achieving sovereignty, security and safety of human health by adopting a multi-disciplinary approach to disease diagnosis, mitigation and prevention. These proceedings contains a repository of unique ideas, cutting edge research methodologies and exhaustive studies by experts, scholars from all over the world. It touches upon a wide array of topics including advances in bioengineering and genetic technologies, nutrition and disease prevention, emerging therapeutic strategies and drug delivery, along with the advent of microfluidics, wearables, and medical devices. It highlights innovative research contributions and practical applications that would prove critical in fighting cancer and genetic disorders in the future. This is a highly beneficial guide to university professors, research scholars and medical professionals in the rapidly evolving fields such as microbiology, biotechnology, biomedical engineering, molecular medicine, public health and community medicine, and healthcare sciences.
Aftershocks
Over the past century, democracy spread around the world in turbulent bursts of change, sweeping across national borders in dramatic cascades of revolution and reform. Aftershocks offers a new global-oriented explanation for this wavelike spread and retreat—not only of democracy but also of its twentieth-century rivals, fascism and communism. Seva Gunitsky argues that waves of regime change are driven by the aftermath of cataclysmic disruptions to the international system. These hegemonic shocks, marked by the sudden rise and fall of great powers, have been essential and often-neglected drivers of domestic transformations. Though rare and fleeting, they not only repeatedly alter the global...
The Use of Blockchain Technology in Digital Marketing: Exploring the Transformative Potential of Web3
Web3 has opened exciting possibilities for brands to engage with customers in innovative and trustworthy ways. This book serves as a valuable resource for marketers, businesses, and enthusiasts, providing practical knowledge on harnessing blockchain technology for digital marketing. By presenting real-world examples and conducting in-depth analysis, it bridges the gap between theory and practice. Through the comprehensive examination of blockchain, Web3, and their influence on digital marketing, this book uncovers novel findings and provides a nuanced understanding of latest trends in the evolving digital landscape. The reader is empowered to seize opportunities in this dynamic environment. Using a comprehensive mixed-method approach that includes qualitative interviews and surveys, this research leverages the invaluable expertise of industry experts specialized in blockchain and Web3. The experts describe Non-Fungible Tokens (NFTs) as highly valuable marketing tools that offer novel opportunities in the digital marketing space. Beyond their intrinsic value, NFTs foster community building and act as digital "cookies" that enable companies to gather new customer data.
Strategic Maneuvering in Argumentative Discourse
In "Strategic Maneuvering in Argumentative Discourse," Frans H. van Eemeren" "brings together the dialectical and the rhetorical dimensions of argumentation by introducing the concept of strategic maneuvering. Strategic maneuvering refers to the arguer s continual efforts to reconcile aiming for effectiveness with being reasonable. It takes place in all stages of argumentative discourse and manifests itself simultaneously in the choices that are made from the topical potential available at a particular stage, in adaptation to audience demand, and in the use of specific presentational devices. Strategic maneuvering derails when in the specific context in which the discourse takes place a rule for critical discussion has been violated, so that a fallacy has been committed. Van Eemeren makes clear that extending the pragma-dialectical approach to argumentation by taking account of strategic maneuvering leads to a richer and more precise method for analyzing and evaluating argumentative discourse."
Health 4.0: How Virtualization and Big Data are Revolutionizing Healthcare
This book describes how the creation of new digital services—through vertical and horizontal integration of data coming from sensors on top of existing legacy systems—that has already had a major impact on industry is now extending to healthcare. The book describes the fourth industrial revolution (i.e. Health 4.0), which is based on virtualization and service aggregation. It shows how sensors, embedded systems, and cyber-physical systems are fundamentally changing the way industrial processes work, their business models, and how we consume, while also affecting the health and care domains. Chapters describe the technology behind the shift of point of care to point of need and away from ...
