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Buku Ajar Pengantar Bisnis
Buku Ajar Pengantar Bisnis ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu bisnis. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang ilmu bisnis dan diberbagai bidang Ilmu terkait lainnya. Selain itu, buku ini juga dapat digunakan sebagai panduan dan referensi mengajar mata kuliah pengantar bisnis dan menyesuaikan dengan rencana pembelajaran semester tingkat perguruan tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari Pengertian, jenis, dan tujuan kebijakan bisnis, bagaimana lingkungan perusahaan, Kewiraswastaan, Fungsi Manajemen, Sumber Daya Manusia, Hubungan karyawan dengan manajemen dan pasar. Selain itu, materi mengenai promosi dan etika bisnis juga dibahas secara mendalam. Buku ajar ini disusun secara sistematis, ditulis dengan bahasa yang jelas dan mudah dipahami, dan dapat digunakan dalam kegiatan pembelajaran.
Tourist Behavior
This book examines and analyzes tourism consumption and tourist experiences, employing a systematic and case study-driven perspective. Covering approaches with a wider geographical background, it considers issues like tourism place experience and co-creation, as well as the behavior of tourists on guided tours, at trade shows and exhibitions, and in museums. Dedicated chapters deal with the aspect of customer satisfaction in places such as hotels or restaurants. In closing, the book highlights tourist behavior in the context of cultural heritage, regional and cultural differences and the general frameworks of consumer happiness and responsibility. Given its focus, the book provides a unique view on the interplay of tourism consumption and tourist experiences, and presents a comprehensive selection of case studies to exemplify and discuss in detail the frameworks covered and the current state of practice.
COVID-19 and Travel
Examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future.
Vacationscape
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Tourism and Intangible Cultural Heritage
"The present UNWTO study provides the first comprehensive baseline research of the Organization on the links between tourism and intangible cultural heritage (ICH). Besides exploring major challenges, risks and opportunities for tourism development related to ICH, it further discusses practical steps for the elaboration, management and marketing of intangible cultural heritage-based tourism products."--Foreword.
Pratimānāṭakam
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