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Asas-Asas Manajemen : Konsep, Prinsip, dan Model Manajemen secara Universal dalam Mengelola Organisasi Era Digital
Buku “Asas-Asas Manajemen : Konsep, Prinsip, dan Model Manajemen secara Universal dalam Mengelola Organisasi Era Digital”ini memberikan panduan menyeluruh tentang asas-asas manajemen yang diperlukan untuk menghadapi tantangan di era digital. Dimulai dengan sejarah dan perkembangan pemikiran manajemen, buku ini menguraikan ruang lingkup manajemen serta teori-teori kunci yang membentuk praktik manajerial modern. Fungsi-fungsi manajemen seperti perencanaan, pengorganisasian, pengarahan, dan pengendalian dibahas dengan mendetail, memberikan pembaca pemahaman yang komprehensif tentang penerapan prinsip-prinsip ini. Selanjutnya, buku ini mengeksplorasi manajemen strategis, perencanaan strategis, dan manajemen sumber daya manusia dalam konteks digital. Aspek lain yang dibahas termasuk kepemimpinan, pengambilan keputusan, komunikasi, serta manajemen produksi, operasi, dan pemasaran. Buku ini dirancang untuk membantu para manajer dan profesional dalam mengelola organisasi secara efektif di tengah perubahan teknologi yang cepat.
Secerah Mentari Pagi
Buku Secerah Mentari Pagi merupakan antologi puisi yang bertemakan kehidupan sehari-hari tentang pengalaman, doa-doa dan harapan penulis sebagai seorang ibu, seorang pribadi dan anggota masyarakat. Juga mengisahkan tentang kenangan-kenangan di waktu masa kecil, masa remaja dan masa muda, yang merupakan pengalaman menyenangkan, mengharukan yang telah mewarnai kehidupan masa lalu penulis. Di samping itu buku ditulis sekitaran bulan Agustus yang merupakan bulan penuh rasa patriotisme dan perjuangan baik perjuangan diri dalam kehidupan maupun perjuangan tentang Indonesia Raya. Al Qur’an merupakan pedoman bagi kita umat muslim. Penulis juga berusaha untuk membaca dan mengerti isinya walaupun masih terbatas. Untuk lebih mengingat isi surat Al Qur’an yang telah dibaca, penulis menuliskannya dalam puisi. Temukan keindahan berbagai macam puisi dalam buku Antologi Puisi Sugiyarti.
Internal Marketing
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
Entry Strategies for International Markets
Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
Organizational Innovation
This comprehensive book synthesizes research from the past 50 years of innovation studies, addressing the main elements and providing a connected perspective on innovation within organizations. It explores the generation and adoption of both technological and nontechnological innovations, offering a coherent and systematic view of the process. Fariborz Damanpour examines innovation activity and internal mechanisms and processes in both business and nonbusiness organizations, providing an overview of key concepts, terms, and theory. Insights from behavioral, economic, and structure-based perspectives are used to explain existing findings and help the reader navigate current research on the management of innovation, as well as offering ideas and frameworks to guide new studies. Organizational Innovationwill be an invaluable resource for researchers and graduate-level students of management and organization studies, particularly those working on the management of innovation and technology. It will also prove useful to educators in the field as a reference work for students.
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Learning Agility
Learning agility is not a new concept, but it took years of research to prove that it really does exist, and can be quantified on an individual level. Out of that research came the introduction of the Burke Learning Agility Inventory¿ (Burke LAI) as the first reliable, theoretically grounded way to measure learning agility. This book explains how learning agility is measured, and explores the ways that this information can be developed and applied by individuals and organizations.
The Theory of the Marketing Firm
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It assumes the proposition, uncontroversial enough to marketing academics and students, that contemporary firms can survive and prosper – achieve their financial goal, be it the maximization of profit or sales or growth – only if they respond appropriately to those imperatives: specifically, the forces that promote consumer discretion a...
Internationalization of Business
This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
