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In the Bubble
How to design a world in which we rely less on stuff, and more on people. We're filling up the world with technology and devices, but we've lost sight of an important question: What is this stuff for? What value does it add to our lives? So asks author John Thackara in his new book, In the Bubble: Designing for a Complex World. These are tough questions for the pushers of technology to answer. Our economic system is centered on technology, so it would be no small matter if "tech" ceased to be an end-in-itself in our daily lives. Technology is not going to go away, but the time to discuss the end it will serve is before we deploy it, not after. We need to ask what purpose will be served by th...
Healthcare Marketing : Nuove strategie per i mercati della salute
In un mercato dove la domanda è spesso inferiore all’offerta, il marketing, con le sue tecniche, cerca di creare un differenziale tra noi e la concorrenza, convincendo il cliente della superiorità dei nostri prodotti. Per questo il marketing è e rimarrà una disciplina strategica nella gestione del business anche in un settore particolare come il Consumer Healthcare, che deve fare i conti non solo con la congiuntura avversa, ma anche con l’ascesa del “super paziente” sempre più informato e connesso. Per illustrare i mutamenti del mercato e fornire al tempo stesso strumenti operativi di lavoro, il volume è organizzato in sei capitoli, che in maniera agevole portano il lettore dalla lettura dello scenario fino al dettaglio operativo delle principali metodiche di analisi impiegate nel settore CHC.
Japanese Encephalitis and West Nile Viruses
Japanese encephalitis and West Nile viruses are members of the Japanese encephalitis serological group of the genus Flavivirus and therefore closely related genetically and antigenically. They share a number of properties, including the use of birds as their major wildlife maintenance host and Culicine mosquitoes for transmission, and they are both associated with severe human disease, as well as fatal infections in horses. The emergence of these two viruses, and their well-established propensity to colonise new areas, make it timely to re-examine their ecology, biology, molecular structure, replication and epidemiology, and these therefore provide the focus of this volume.
Design Things
A new perspective on design thinking and design practice: beyond products and projects, toward participatory design things. Design Things offers an innovative view of design thinking and design practice, envisioning ways to combine creative design with a participatory approach encompassing aesthetic and democratic practices and values. The authors of Design Things look at design practice as a mode of inquiry that involves people, space, artifacts, materials, and aesthetic experience, following the process of transformation from a design concept to a thing. Design Things, which grew out of the Atelier (Architecture and Technology for Inspirational Living) research project, goes beyond the mak...
Index Medicus
Vols. for 1963- include as pt. 2 of the Jan. issue: Medical subject headings.
Co-experience
None
Design Research Through Practice
Human Computer Interaction (HCI), user interface design en usability.
