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Founded After Forty by small business expert Glenda Shawley takes you step by step from discovering your 'why' and vision to launching your business and keeping the momentum going. It covers finding the right business model and business fundamentals as well as practical considerations such as making the time for running a business. Part 2 looks at the mechanics of starting up: legal considerations, identifying the target market, choosing the right route to market, developing the brand, making a profit, and mapping the customer journey. Part 3 gets you started with marketing, staffing, managing the business and the launch and beyond.The guidance in the book is supplemented with examples from existing business owners who didn’t always get it right first time. Each chapter finished with topics to think about as well as key actions that need to be taken.There is an accompanying downloadable workbook which builds on the key activities in the book to help you create your own unique business plan.
Discover the writing secrets of some of the world's top business authors. Writing a business book is about so much more than words on a screen: discover how to use the process of writing your book to develop your business, your platform, your network and even yourself. There's no need to wait until your book is published for it to start transforming your business - it all starts here and now.
Being able to connect deeply with other people will help you succeed and flourish at work and enhance your career or business development. And more than this, meaningful connection with other people is what gives most of us true joy and a sense of purpose in our personal lives. But connecting and communicating isn’t always easy. Perhaps we’re fearful of being judged or rejected, or we lack the confidence to speak out in a group, or to approach what we believe will be a difficult conversation. In this thought-provoking and practical book, you’ll discover how connecting with yourself gives you a foundation for better relationships with others. You’ll find ideas that you can apply to on...
Do the demands of motherhood tip you out of balance, leaving some parts of your life brushed aside? Are you pulled in all directions - never sure if anything you're doing is 'good enough'? Project Me for Busy Mothers is the essential go-to guide for modern mothers who want to take control of their lives. Become the expert of you and your family by doing the Project Me Life Wheel® assessment, then head straight to the life area chapter that needs your focus first - family, love, health, money, personal growth, productivity, work or fun. You'll soon gain a fresh perspective and become proactive about your own happiness. Filled with practical strategies, guiding questions, inspirational accounts, and a treasure trove of recommended resources, this workbook and guide will motivate you to become the project manager of your life.
For the person who longs to run their business from home, author Carrie Wilkerson says it is possible. She says to the reader: reclaim your time, determine your income, and change your lifestyle—all while keeping personal priorities intact. Successful at running her own seven-figure business from home—and an active speaker on the subject—the author demonstrates business models with tables and charts in an easy-to-understand format. Chapters include such subjects as finding a target market, marketing strategies, and brand development. Especially important are the common pitfalls listed to avoid in starting a business from home. To succeed as the barefoot executive, “Do what you are qualified to do most immediately for maximum profit,” the author says. “Then, you are free to pursue what you are passionate about.”
Turn your great idea into millions—without lifting a finger! Yes, a good idea is enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others—and make big money in doing so. Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work. Breaking down the process of generating and licensing a product idea to a large company, he explains why you don’t need to reinvent the wheel: Simple improvements to existing products can be very successful endeavors—and the most lucrative. The old method of bringing products to market through prototyping and patents doesn’t work anymore. It’s cheaper and more profitable to do it Key’s way. One Simple Idea gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.
Each issue includes a classified section on the organization of the Dept.
This step-by-step guide on setting up own complementary health care practice, covers every aspect of starting up a new practice, taking into account the wide range of practice requirements from the very simple (e.g. in therapist's own home) to the more ambitious (e.g. buying premises from which to set up a clinic). It addresses all the legal requirements, detailed and precise financial calculations, and the mechanics of how the therapist goes about making their vision a reality. Day-to-day aspects that need to be considered when the practice is up and running are covered. - Gives clear advice on legal and financial requirements, the production of a marketing strategy and the presentation of ...