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Global Creative Ecosystems
This book reorients the lens of global creative economies in order to focus on ecological articulations of cultural production ecosystems. While numerous volumes and studies exist of how cities and regions all over the world produce culture, this volume uses a creative ecosystems perspective to articulate and underpin examples of sustainable growth and development with respect to cultural production. This volume offer a distinctive, in-depth understanding of how creative and cultural policy works in cities from around the world – not solely from academic or policy perspectives but including practitioners as well. The book aims to question and reformulate policy as it has been developed through creative industries approaches and instead offer up different examples and approaches to regional development with a focus on cultural production. The book carves a creative economy policy-oriented path of development that reflects the real world.
Studio Culture
It's a rare graphic designer who hasn't contemplated setting up his or her own studio. It's part of a designer's DNA to want to own and run a studio. Many do, while others spend a lifetime wondering if they should. But where does the ambitious designer go for advice and guidance? Who better than the founders of some of the best design studios in the world? Tony Brook and Adrian Shaughnessy conduct penetrating interviews with a group of visionary graphic designers who have formed and run landmark international design studios. In a series of candid and revealing interviews, manyof the leading figures in contemporary graphic design reveal the secrets behind creating a vibrant studio culture.
Global Creative Industries
The creative industries are the subject of growing attention among policy-makers, academics, activists, artists and development specialists worldwide. This engaging book provides a global overview of developments in the creative industries, and analyses how these developments relate to wider debates about globalization, cities, culture and the global creative economy. Flew considers creative industries from six angles: industries; production; consumption; markets; places; and policies. Designed for the non-specialist, the text includes insightful and wide-ranging case studies on topics such as: fashion; design thinking; global culture; creative occupations; monopoly and competition; Shanghai and Seoul as creative cities; popular music and urban cultural policy; and the rise of “Nollywood”. Global Creative Industries will be of great interest to students and scholars of media and communications, cultural studies, economics, geography, sociology, design, public policy, and the arts. It will also be of value to those working in the creative industries, and involved in their development.
Yves Béhar: Designing Ideas
The complete monograph of the work of Yves Béhar, the world’s leading product designer and design entrepreneur, prepared in close collaboration with the designer himself. Since founding his studio, Fuseproject, in 1999, Yves Béhar has redefined the role of the designer, expanding his work to include both public-sector and entrepreneurial engagements. In doing so, Béhar has produced groundbreaking, award-winning designs that have had a positive impact on the well-being of people in developing countries and impoverished communities, creating everything from laptops and eyeglasses for children to stylish electronics. His clients have included MIT, BMW, Microsoft, Swarovski, and many more. ...
Designing Brand Identity
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Studio Culture Now
Studio Culture Now features in-depth interviews with a host of leading design studios. The interviewees share their experiences, insights, fears and joys, and reveal how they deal with the fundamentals and aspirations of studio life. Candid and generous, these extensive Q&As form a blueprint for anyone planning a studio practice, or anyone struggling with maintaining one. Topics covered include: getting jobs, working with clients, balancing creativity with profitability, accounting, hiring, promotion, wellbeing, and much more. The interviews, mostly conducted in the past few months, also reveal how studios are adapting to the changes brought about by the coronavirus pandemic.
The Fundamentals of Creative Design
Discusses the creative process in terms of brief, process and result. Each process is accompanied by detailed diagrammatic explanation, associated theories, and historical context. The text is supported by case studies from contemporary designers and practitioners, with insights from the creatives involved. Creative design, the book argues, is in something of a golden period. With so much design vying for consumers' attention, getting noticed in the visual morass and quickly creating a good impression is becoming increasingly difficult. This book provides a solid grasp of the creative design fundamentals that are necessary to produce effective and eye-catching designs.
Going Global
Going Global
Global Creative Architecture
This collection brings together buildings that inject a fresh dose of creativity into any architectural project and set the tone and pace for architects around the world, surveying the range of different styles, functions and needs that make each project a unique challenge. Along with the iconic, definitive buildings of the era are lesser-known projects that are no less creative or surprising. -- Book jacket.
Identity Designed
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conduc...
