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The Global Guide to Pharma Marketing Codes
The Global Guide to Pharma Marketing Codes will help marketers maximise public relations opportunities around the world. This publication provides an overview of basic healthcare promotional regulations, and answers the most frequently asked questions about what is and isn't permitted with respect to the media and third party involvement. This truly unique guide was produced with the insight and expertise of the largest independent public relations group dedicated exclusively to health and medical communications worldwide. GLOBALHealthPR (GHPR) is an international partnership uniting some of the world's most successful independent healthcare public relations firms and their affiliates from major markets in Europe, the Americas and Asia.
Contemporary Consumer Health Informatics
This innovative reference examines how consumer health informatics (CHI) can transform healthcare systems stressed by staffing shortages and budget constraints and challenged by patients taking a more active role in their care. It situates CHI as vital to upgrading healthcare service delivery, detailing the relationship between health information technologies and quality healthcare, and outlining what stakeholders need to learn for health IT systems to function effectively. Wide-ranging content identifies critical issues and answers key questions at the consumer, practitioner, administration, and staff levels, using examples from diverse conditions, countries, technologies, and specialties. ...
Pharmaceutical Market Access in Developed Markets
Market access is the process by which a pharmaceutical company gets its product available on the market after having obtained a marketing authorization from a regulatory agency and by which the product becomes available for all patients for whom it is indicated as per its marketing authorization. It covers a group of activities intended to provide access to the appropriate medicine for the appropriate group of patients at the appropriate price (in most countries). Market Access may also be seen as activities that support the management of potential barriers, such as non-optimal price and reimbursement levels, the restriction of the scope of prescribing for the drug or complicated prescription writing or funding procedures. Since there are cultural differences among countries, any Market Access strategy needs to be culturally sensitive. Pharmaceutical Market Access in emerging markets has been extensively discussed in our previous book, published in 2016. The present book focuses on developed markets with the goal of helping students, academics, industry personnel, government workers, and decision makers understand the environment in developed markets.
Introduction to Public Relations
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
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A Rationalist Manifesto: Just Another Little Book to Save the World
Amateur iconoclast Colin Costa consigns political traditions and conventions to the rubbish bin of history before putting forward a potentially safer, fairer and more sustainable system in the form of Rational Democracy.
Síndromes
Pensando em uma escola que se reinventa e se reinterpreta a cada ano, semestre, dia, que não fica parada no espaço-tempo da ilusão de que todos os seus sujeitos aprendem da mesma forma e, ao mesmo tempo, de que todos têm capacidades iguais, este livro pretende apresentar algumas das principais síndromes que se fazem presentes nas escolas comuns e discutir possibilidades de se aprimorar o processo de escolarização de crianças com essas síndromes, no sentido de contribuir para que a prática docente e pedagógica da escola passe a ver nesses sujeitos as múltiplas possibilidades de aprendizagem para além de suas peculiaridades.
An Open Mic
In this media age where communication skills matter, Rishabh's book is a useful guide and inspiration to a young India that is reaching out to the stars. Rajdeep Sardesai, Consulting editor, India Today What makes this book a great read is Rishabh stands for what young India (people) is- aspirational, talented, humble, eager, self made and yet learning to come to terms with some of life's most simple yet most widespread problems. From overcoming stage fright, communication issues and introversion to now being a great role model for the youth to follow, his journey is truly a remarkable one Ronnie Screwvala, CEO, UTV Group An Open Mic is an inspirational journey of self-discovery, delicately ...
