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Visual Culture and Tourism
From postcards & paintings to photography & film, tourism & visual culture have a longstanding history of mutual entanglement. This book explores the complex association between tourism & visual culture throughout history & across cultures.
Diáspora vasca comparada
Set compiles histories of most important Basque clubs around the world, based on first hand memories of emigrants.
Technical Change and Economic Theory
A sustained critique of mainstream economic theory and discussion of the development of an alternative. Annotation copyrighted by Book News, Inc., Portland, OR
Envisioning Eden
As tourism service standards become more homogeneous, travel destinations worldwide are conforming yet still trying to maintain, or even increase, their distinctiveness. Based on more than two years of fieldwork in Yogyakarta, Indonesia and Arusha, Tanzania, this book offers an in-depth investigation of the local-to-global dynamics of contemporary tourism. Each destination offers examples that illustrate how tour guide narratives and practices are informed by widely circulating imaginaries of the past as well as personal imaginings of the future.
Colección Urazandi bilduma: Diáspora vasca comparada : etnicidad, cultura y política en las colectividades vascas
Set compiles histories of most important Basque clubs around the world, based on first hand memories of emigrants.
Tourism in Southeast Asia
Tourism in Southeast Asia provides an up-to-date exploration of the state of tourism development and associated issues in one of the world's most dynamic tourism destinations. The volume takes a close look at many of the challenges facing Southeast Asian tourism at a critical stage of transition and transformation and following a recent series of crises and disasters. Building on and advancing the path-breaking Tourism in South-East Asia, produced by the same editors in 1993, it adopts a multidisciplinary approach and includes contributions from some of the leading researchers on tourism in Southeast Asia, presenting a number of fresh perspectives.
Marine Tourism
Marine Tourism examines both successful and unsuccessful tourism in coastal and marine environments. The author provides an overview of the history, development and growth of marine tourism and describes the characteristics of 'marine tourists' and the 'vendors' of these tourist activities. The book includes case studies of specific types of tourism including: * the cruise ship industry, * whale and dolphin watching, * yachting - the America's Cup, * personal water crafts and other water sports * and maritime museums and festivals. in locations including Brighton, UK, the Florida Keys and Hawaii, USA Caribbean islands, New Zealand and Australia's Great Barrier Reef. The final section examines tourism impacts on marine ecosystems and coastal communities and explores management techniques aimed at reducing negative impacts and maximizing the benefits of marine tourism.
Marketing Services
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways to improve services marketing. They argue that superior service cannot be manufactured in a factory, packaged, and delivered intact to customers. Though an innovative service concept may give a company an initial edge, superior quality is vital to sustaining success. Berry and Parasuraman show that inspired leadership, a customer-minded corporate cul...
