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Teaching and Learning with Virtual Teams
"This book investigates issues around teams in the virtual and hybrid classroom, offering a view of current research and practice on the subject of virtual and collaborative teams in teaching and learning"--Provided by publisher.
Virtual and Collaborative Teams
Virtual and Collaborative Teams is of importance to practitioners and researchers because it brings together in a single accessible source, a variety of current research and practice on the subject of virtual and collaborative teams. Geographic distance, technology, lack of social presence, lack of adequate training and lack of instructional resources are just some of the unique challenges faced by virtual teams. This book is a unique resource in that it provides a variety of research and practice from a wide range of disciplines, nationally and internationally. The essays blends theory and practice, encompassing quantitative and qualitative research, case studies, interview research and theoretical models.
Understanding New Media
This book outlines the development currently underway in the technology of new media and looks further to examine the unforeseen effects of this phenomenon on our culture, our philosophies, and our spiritual outlook.
Handbook on Business to Business Marketing
This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations Ð from businesses to government agencies to not-for-profit organizations Ð and the many individuals within them. Comprising 38 chapters written by internationally renowned scholars, this Handbook presents perspectives of a variety of issue areas from both an academic and a managerial perspective (state of theory and state of practice). The material in this compendium includes theoretical and practical perspectives in business-to-business m...
B2B Relationship Marketing Management in Trade Fair Activity
The issues of B2B management and B2B marketing are becoming of increasing interest to business scholars and practitioners. This book is the first publication dedicated solely to the connection between relationship marketing management and trade fair activity management, two essential marketing concepts. It investigates the role of trade fairs with regard to B2B relationship marketing management in the era of the world economic crisis using the example of the retail real estate industry. A vital issue tackled in this book refers to the exploration of the characteristics of retail real estate trade fairs from the perspective of creating conditions favourable for developing business relationshi...
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Consumer Behavior
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
