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Creating Value with Social Media Analytics
Often termed as the ''new gold,'' the vast amount of social media data can be employed to identify which customer behavior and actions create more value. Nevertheless, many brands find it extremely hard to define what the value of social media is and how to capture and create value with social media data.In Creating Value with Social Media Analytics, we draw on developments in social media analytics theories and tools to develop a comprehensive social media value creation framework that allows readers to define, align, capture, and sustain value through social media data. The book offers concepts, strategies, tools, tutorials, and case studies that brands need to align, extract, and analyze ...
Seven Layers of Social Media Analytics
The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. The book is non-technical in nature best suited for business managers, owners, consultants, students, an...
Analyzing the Social Web
Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social ...
Digital Analytics for Marketing
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analy...
Digital Analytics for Marketing
This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The author covers timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping s...
Social Media for Government
This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Through social media, government organizations can inform citizens, promote their services, seek public views and feedback, and monitor satisfaction with the services they offer so as to improve their quality. Given the exponential growth of social media in contemporary society, it has become an essential tool for communication, content sharing, and collaboration. This growth and these tools also present an unparalleled opportunity to implement a transparent, open, and c...
Social Media Analytics in Predicting Consumer Behavior
Information is very important for businesses. Businesses that use information correctly are successful while those that don’t, decline. Social media is an important source of data. This data brings us to social media analytics. Surveys are no longer the only way to hear the voice of consumers. With the data obtained from social media platforms, businesses can devise marketing strategies. It provides a better understanding consumer behavior. As consumers are at the center of all business activities, it is unrealistic to succeed without understanding consumption patterns. Social media analytics is useful, especially for marketers. Marketers can evaluate the data to make strategic marketing plans. Social media analytics and consumer behavior are two important issues that need to be addressed together. The book differs in that it handles social media analytics from a different perspective. It is planned that social media analytics will be discussed in detail in terms of consumer behavior in the book. The book will be useful to the students, businesses, and marketers in many aspects.
Handbook of Research on AI Methods and Applications in Computer Engineering
The development of artificial intelligence (AI) involves the creation of computer systems that can do activities that would ordinarily require human intelligence, such as visual perception, speech recognition, decision making, and language translation. Through increasingly complex programming approaches, it has been transforming and advancing the discipline of computer science. The Handbook of Research on AI Methods and Applications in Computer Engineering illuminates how todays computer engineers and scientists can use AI in real-world applications. It focuses on a few current and emergent AI applications, allowing a more in-depth discussion of each topic. Covering topics such as biomedical research applications, navigation systems, and search engines, this premier reference source is an excellent resource for computer scientists, computer engineers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
Sustainable Forest Resources Management
Forests are one of our most valuable resources, yet they are fast depleting with an impending ecological crisis in view. This new book explores the concept of sustainable forest management that involves the use of socially justifiable, economically viable, and ecologically sound strategies for sustainably managing forest resources for present and future generations without diminishing their value. It looks at sustainable forest management practices and highlights the aspects of forest resources, the importance of traditional knowledge, the need for conservation, the impact of climate change, and ecosystem services. It covers the scientific, technical, and socio-economical aspects of forests to further ensure the conservation of forest resources.
Plants as Medicine and Aromatics
Plant‐based medicines and aromatics are increasingly in demand in the healthcare sector all over the globe where they are used, not only for the treatment of various diseases, but also for maintaining good human health. Plants as Medicine and Aromatics: Uses of Botanicals reviews modern uses of ancient botanicals as medicine and aromatics, including chapters on both traditional usage and modern drug discovery development, as well as clinical research and development in ancient medicinal herbs. Features: Assesses the status of aromatics and medicinal plants as well as their modern uses. Elucidates the uses of plants within traditional culture practices for the prevention and treatment of diseases. Examines contemporary approaches being used to explore medicinal botany. A volume in the Exploring Medicinal Plants series, Plants as Medicine and Aromatics: Uses of Botanicals presents a comprehensive understanding in terms of modern uses of botanicals of medicinal and aromatic plants. It is useful to researchers, teachers, cultivators, students, and for those interested in herbal medicine.
