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Creativity Unleashed
Creativity is considered one of the most valuable skills to possess in today's volatile, uncertain, complex and ambiguous world. However, it is also often thought of as a skill or talent a person is born with. Dispelling this myth through a compelling narration that combines personal anecdotes with history and neuroscience, the author helps us understand that creativity is well within the reach of each and every one of us. Not stopping at that, this book offers a powerful method of enhancing creativity through simple step-by-step practices of mindfulness meditations and methods. A guide, a workbook and a manual rolled into a simple, easy-to-follow and practical format, Creativity Unleashed is an essential read for professionals from different fields, students and, in fact, anyone who wishes to expand their creative potential. With an engaging and playful narrative, this is a faithful companion, a fantastic bedside read and a guide that works to unleash your hidden talent well beyond the 48 days of the programme in the book.
Shopper Marketing
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.
쇼퍼 마케팅
?쇼퍼 마케팅은 매장에 들른 쇼퍼를 구매자로 전환시키는 것이다. 『쇼퍼 마케팅』은 전 세계 전문가 35명이 쇼퍼 마케팅의 이론과 인사이트, 실행 방법론을 제시한 책이다. 쇼퍼의 욕구와 트렌드, 마케팅 캠페인, 리테일 환경과 관계 구축, 효과적인 패키징 등에 관한 전략을 담고 있다. 차례 옮긴이 서문 필립 코틀러의 추천사 머리말 감사의 말 서문 1부 정의: 쇼퍼 마케팅이란 무엇인가? 01 쇼핑의 과학·파코 언더힐 02 쇼퍼 마케팅의 전략 패러다임·고든 핀코트 03 쇼퍼 마케팅: 원칙과 접근 방법·짐 루카스 04 효율적인 쇼퍼 마...
Shopper marketing
Escrito por más de 30 expertos en el tema de todo el mundo, Shopper Marketing expone los medios más eficaces de convertir en compradores efectivos a los compradores potenciales que se encuentran en el punto de compra. Shopper Marketing (marketing centrado en el comprador y en el punto de venta) investiga el tema de las iniciativas de marketing que van dirigidas a las personas que entran a curiosear o comprar en las tiendas y a las que se puede influir su toma de decisión definitiva. Es posible que el shopper marketing sea un campo del marketing relativamente nuevo, pero las inversiones económicas que se realizan en dicho campo aumentan año tras año. Según estudios recientes, el shoppe...
THE INDIAN LISTENER
The Indian Listener (fortnightly programme journal of AIR in English) published by The Indian State Broadcasting Service,Bombay ,started on 22 December, 1935 and was the successor to the Indian Radio Times in english, which was published beginning in July 16 of 1927. From 22 August ,1937 onwards, it was published by All India Radio,New Delhi.In 1950,it was turned into a weekly journal. Later,The Indian listener became "Akashvani" in January 5, 1958. It was made a fortnightly again on July 1,1983. It used to serve the listener as a bradshaw of broadcasting ,and give listener the useful information in an interesting manner about programmes,who writes them,take part in them and produce them alo...
Integrating Philosophy in Yoga Teaching and Practice
Providing simple explanations of the various philosophical strands underpinning yoga as well as guidance on how to integrate them into teaching, this practical work from Wendy Teasdill concerns itself with values that are often lost in modern-day practice. It looks at balance, moderation, introspection, self-development and liberation, integrating these into asana practices in a way that deepens the experience. Each chapter covers a particular aspect of yoga philosophy in the key texts, with links to asana, pranayama, moral codes, as well as some contemporary issues such as orthorexia, the question of cultural appropriation, the role of the guru, misuse of power and recognition of authenticity in an ever-evolving scene. By presenting practical skills rooted in yoga's long history, Integrating Philosophy in Yoga Teaching and Practice makes the transition from physical to metaphysical easy for both yoga teachers and students.
Indian Listener
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Encyclopedia of Indian Cinema
The largest film industry in the world after Hollywood is celebrated in this updated and expanded edition of a now classic work of reference. Covering the full range of Indian film, this new revised edition of the Encyclopedia of Indian Cinema includes vastly expanded coverage of mainstream productions from the 1970s to the 1990s and, for the first time, a comprehensive name index. Illustrated throughout, there is no comparable guide to the incredible vitality and diversity of historical and contemporary Indian film.
