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FENOMENA ARTIFICIAL INTELLIGENCE (AI)
Buku "Fenomena Artificial Intelligence (AI)" adalah sebuah buku yang memperkenalkan konsep dan dampak dari kecerdasan buatan (AI) dalam kehidupan modern kita. Buku ini ditulis untuk memberikan pemahaman yang komprehensif tentang AI kepada pembaca, baik yang sudah akrab dengan teknologi maupun yang baru mengenalnya. Buku ini memulai dengan membahas pengenalan dasar mengenai kecerdasan buatan, menjelaskan pemanfaatan dasar di balik AI. Tim penulis mengungkapkan sistem pakar pada AI, dan Machine Learning sebagai pendekatan AI. Pembaca akan memahami bagaimana komputer dan mesin dapat mempelajari dan mengambil keputusan secara mandiri, serta kemampuan mereka untuk memproses data dengan kecepatan ...
BUKU AJAR MANAJEMEN PEMASARAN
Buku Ajar Manajemen Pemasaran ini merupakan sumber belajar yang lengkap dan terstruktur, dirancang khusus untuk membantu pembaca memahami dan menguasai aspek kunci dalam mengelola pemasaran di era bisnis yang dinamis. Dalam buku ajar ini, pembaca akan dibimbing melalui serangkaian materi yang mencakup prinsip-prinsip dasar, strategi terkini, dan teknik praktis dalam manajemen pemasaran. Buku ajar ini membahas fondasi-fondasi pemasaran, termasuk penelitian pasar, segmentasi, dan pemahaman perilaku konsumen. Pembaca akan diajak untuk memahami bagaimana informasi ini dapat membentuk dasar strategi pemasaran yang sukses. Konsep-konsep seperti pengembangan produk, penetapan harga, distribusi, dan...
Green Fashion Retail
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
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Transitioning to Responsible Consumption and Production
Responsible Consumption and Production, the twelfth UN Sustainable Development Goal (SDG 12), calls for significant change in how we view both production and consumption norms. It is predicted that, at the current rate of population growth and consumption, the natural resources needed to sustain current lifestyles would require the equivalent of almost three planets by 2050. It is clear that change is required, involving action from everyone from the producer to the final consumer. Since sustainable consumption aims for world citizens to ‘do better with less’, all aspects of this change must be carefully considered with regard to critical ecological and social models that transform all p...
Calvin
Here is a definative, readable translation of John Calvin's Theological Treatises. Long recognized for the quality of its translations, introductions, explanatory notes, and indexes, the Library of Christian Classics provides scholars and students with modern English translations of some of the most significant Christian theological texts in history. Through these works--each written prior to the end of the sixteenth century--contemporary readers are able to engage the ideas that have shaped Christian theology and the church through the centuries.
Forerunners of the Reformation
Oberman's magisterial work transfers discussion of late medieval Christian thought from the private studies of the specialist to more general use and understanding, and explains the significance of the ideas of the time. Although this 'Late Medieval Reader' does not exhaust the riches of the period between the High Middle Ages and the Reformation era, it introduces the reader to aspects of such major themes as conciliarism, curialism, mysticism, scholasticism, the spirituality of the Devotio Moderna, and the impact of Renaissance humanism.The theme of the Forerunners has grown out of the consideration that the justified rejection of a confessional reading of the past has been succeeded by an equally unhistorical disjunction of the Medieval and Reformation periods. Without a grasp of the fourteenth and fifteenth centuries, the medieval basis of modern thought is incomplete, since Reformation and Counter Reformation seem to arise 'out of the blue'.
Theology of John Calvin
This historically significant volume collects Karl Barth's lectures on John Calvin, delivered at the University of Göttingen in 1922. The book opens with an illuminating sketch of medieval theology, an appreciation of Luther's breakthrough, and a comparative study of the roles of Zwingli and Calvin. The main body of the work consists of an increasingly sympathetic, and at times amusing, account of Calvin's life up to his recall to Geneva. In the process, Barth examines and evaluates the early theological writings of Calvin, especially the first edition of the Institutes.
Consumption & Marketing
The six essays in this collection focus on exploring the macro dimensions of consumption and marketing. It attempts to foster dialogue between marketing researchers and social sciences. The essays are mainly by marketing scholars, and the commentaries on the essays are by social scientists.
