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Clinical Rehabilitation
This is a comprehensive rehabilitation textbook emphasizing functional approach based on the aspects of the Prague School of Rehabilitation (www.rehabps.com), which was developed by Professors Vojta, Janda, Lewit and others. The publication is divided into general and special sections. The diagnostic section describes in detail clinical evaluation approaches for the musculoskeletal system, testing and assessment of a motor and sensory involvement and limitations in the activities of daily living. The text also includes psychological assessment in rehabilitation of painful conditions, functional laboratory assessments and functional assessment using imaging methods. In the general section of ...
Dentistry English for Dental Practice Textbook and Exercise Book
Presented work is a textbook and exercise book of medical English in the branch of stomatology and at the same time a reading book of professional texts taken from the newest original sources. The material can be used by dentists and dental hygienists who encounter English-speaking clients in their surgeries. Professionals and students who are going to work or study in English-speaking countries as well as teachers of medical English at high schools and universities will find this book a useful aid for theoretical subjects and a valuable manual for everyday practice. All exercises contain correct answers, and the keys can also be used by students whose native language is English. The topics ...
Strategic Innovative Marketing
This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on inf...
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The Specifics of communication in relation to sexuality I. Helping Professions in Relation to Sexuality, Including Persons with Intellectual Disabilities
This monograph includes sets of information leadin to greater accountability for one´s sexual health and ultimately to safe and responsible sexual behaviour through which people can fulfil their sexual needs in an acceptable manner. The textbook focuses on abuse, including the abuse of persons with intelectual disabilities and the neglected topics of taking specific approaches towards addicted persons. Attention is dedicated to the issues surrounding helping profession and helping professionals, attitudes and sexuality in the context of education and curricula at the state and school levels. It also describes the specific approaches taken towards persons with intellectual disabilities.
Customer Behaviour in eCommerce
Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies’ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.
Leadership
V rámci tohoto učebního textu je představena problematika leadershipu, tedy umění vést lidi. Jedná seo oblast, která nabývá v současné době na významu a je předmětem řady teoretických i praktických studií.Jejich závěry jsou zde sumarizovány, porovnávány a taktéž doplněny o praktická cvičení.
