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Consumer Culture, Branding and Identity in the New Russia
As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.
Atlas of Submarine Glacial Landforms
New geophysical techniques (multibeam echo sounding and 3D seismics) have revolutionized high-resolution imaging of the modern seafloor and palaeo-shelf surfaces in Arctic and Antarctic waters, generating vast quantities of data and novel insights into sedimentary architecture and past environmental conditions. The Atlas of Submarine Glacial Landforms is a comprehensive and timely summary of the current state of knowledge of these high-latitude glacier-influenced systems. The Atlas presents over 180 contributions describing, illustrating and discussing the full variability of landforms found on the high-latitude glacier-influenced seafloor, from fjords and continental shelves to the continen...
Pop Culture in Europe
A fascinating survey of popular culture in Europe, from Celtic punk and British TV shows to Spanish fashion and Italian sports. From One Direction and Adele to Penelope Cruz and Alexander Skarsgard, many Europeans are becoming household names in the United States. This ready-reference guide covers international pop culture spanning music, literature, movies, television and radio, the Internet, sports, video games, and fashion, from the mid-20th century through the present day. The organization of the book—with entries arranged alphabetically within thematic chapters—allows readers to quickly find the topic they are seeking. Additionally, indexing allows for cross-cultural comparisons to ...
Slavic Review
"American quarterly of Soviet and East European studies" (varies).
