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Out-thinking Organizational Communications
This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes. In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges – from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain – that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also features best practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.
Strategic Communication in a Global Crisis
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication exper...
The Management Game of Communication
The book provides insight into the expanding field of corporate communication by exploring the benefits of research and education which merge insights from the disciplines of business and communication. The book provides a uniquely European view and stimulates discussions in a continuing area of interest among academics and practitioners alike.
Inside Nuvola Lavazza
The study of corporate headquarters is an interdisciplinary field in which architecture and sociology often intersect. This book describes the different communicative functions that a corporate headquarters can embody. Specifically, it analyzes how strategic communication can contribute to the transformation of a building into a vibrant combination of messages, people, relationships, visual stimuli, stories, and more. Communication itself has shaped the Nuvola Lavazza project from the very beginning and continues to do so, highlighting the communicative side of each decision taken by the top management and leading the project to incisively unfold its effects in and for society. Nuvola is a f...
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns...
The Handbook of Public Sector Communication
A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Pub...
Social Media Marketing in Tourism and Hospitality
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportuni...
Research Handbook on Strategic Communication
Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.
Handbook on Digital Corporate Communication
This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.
Changing Global Media Landscapes: Convergence, Fragmentation, and Polarization
With the advancement of technology and the increasing use of digital and social media platforms, we are experiencing an unprecedented era of global connectivity and information sharing. However, alongside these advancements comes a pressing challenge: the rampant spread of misinformation and disinformation, fueling fragmentation and polarization within communities worldwide. As regulations struggle to keep pace with technological innovation, media scholars, experts, and practitioners face a critical need for comprehensive strategies to navigate this complex terrain. Changing Global Media Landscapes: Convergence, Fragmentation, and Polarization offers a solution to the multifaceted challenges of modern media and communication. This book provides a vital platform for scholars and professionals to explore the intricacies of global media technologies and devise actionable strategies to combat misinformation. With a keen focus on media ethics, law, and organizational management, it equips readers with the tools needed to confront the evolving landscape of digital media responsibly and effectively.
