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Discourse, Communication and the Enterprise
  • Language: en
  • Pages: 481

Discourse, Communication and the Enterprise

This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedures, and objects of enquiry, spanning across various areas of corporate communication, both external and internal, such as corporate image and reputation management, various forms of corporate behaviour, branding at different levels including employer branding, recruiting, and consumer reviews. Similarly diversified are the settings, genres and media analysed, from face-to-face interaction to communication through the press, from traditional websites to social networking sites. All the studies presented in this volume are set in a discourse-analytical framework and share the ultimate purpose of providing new insights into the evolution of communication and discourse practices in the corporate environment, taking account of the most important issues that have attracted researchers’ interest and are still open to debate.

Anais da III Jornada de Educação Docente
  • Language: pt-BR
  • Pages: 228

Anais da III Jornada de Educação Docente

É com muita e grata satisfação que a comissão organizadora dessa terceira edição da Jornada de Educação Docente entrega ao público leitor essa obra: Anais do da III Jornada de Educação Docente: A Educação Básica Que Faz e Acontece!, que nos oferece alguns relatos de experiência de docentes que participaram do evento e abrilhantaram a programação compartilhando suas inúmeras vivências exitosas em sala de aula. Esperamos que esses anais inspirem nossos leitores a continuar esperançando e lutando pela educação em nosso país. E que venha logo a quarta edição da JED!