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Os souvenirs gastronômicos são produtos compostos por alimentos e/ou bebidas, adquiridos pelos turistas ao redor do mundo, levados para casa como uma lembrança, seja para seu consumo ou para dar de presente. Trazem a identidade do destino/local visitado e estão diretamente relacionados à atividade turística, sendo que seu consumo pode ser influenciado pela experiência vivida nos lugares de um destino turístico. Considera-se novos os estudos que abordam o tema souvenir gastronômico, salientando a importância do tema em questão. Esta discussão torna-se relevante principalmente em destinos cuja a principal motivação é a gastronomia, um desses destinos é Morretes, situado no lito...
A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida. Bebidas, turismo e lazer: oportunidades de negócio apresenta aspectos envolvendo o lazer e a atividade turística mediante uma motivação crescente nos dias de hoje: o interesse pelas bebidas e regiões produtoras. Os temas envolvem conceitos centrais a respeito de turismo, lazer e hospitalidade, a cultura e o turismo gastronômico e o potencial desse segmento na contribuição do desenvolvimento regional, representados em cases de sucesso, tais como roteiros e eventos. O objetivo do livro é proporcionar ao leitor a aproximação com o tema das bebidas no mundo do turismo e da hospitalidade, conhecendo roteiros e experiências práticas de destaque no Brasil e em outros países.
Michael Warner, one of our most brilliant social critics, argues that gay marriage and other moves toward normalcy are bad not just for the gays but for everyone. In place of sexual status quo, Warner offers a vision of true sexual autonomy that will forever change the way we think about sex, shame, and identity.
This book addresses the burgeoning interest in organizational learning and entrepreneurship, bringing together for the first time a collection of new papers dealing explicitly with entrepreneurial learning. Where past books have examined learning in a corporate context, Harrison and Leitch focus instead on the learning process within entrepreneurship and the small business. Areas covered include: a review of the concept of entrepreneurial learning and the relationship between entrepreneurial learning and the wider literatures on management and organizational learning, a review and development of a number of conceptual models of the process of learning in entrepreneurial contexts an illustration of the applications of concept of entrepreneurial learning in a range of contexts an international perspective on entrepreneurial learning.
This report examines the growing relationship between tourism and the creative industries in a variety of contexts in order to guide the development of effective policies to develop added value from the emerging relationship and ensure coherency across governments.
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
Accompanying CD-ROM contains digital version of this publication.
Destinations across the world are beginning to replace or supplement culture-led development strategies with creative development. This book critically analyzes the impact and effectiveness of creative strategies in tourism development and charts the emergence of 'creative tourism'. Why has ‘creativity’ become such an important aspect of development strategies and of tourism development in particular? Why is this happening now, apparently simultaneously, in so many destinations across the globe? What is the difference between cultural tourism and creative tourism? These are among the important questions this book answers. It critically examines the developing relationship between tourism...
Behind the Smile is an inside look at the world of Caribbean tourism as seen through the lives of the men and women in the tourist industry in Barbados. The workers represent every level of tourism, from maid to hotel manager, beach gigolo to taxi driver, red cap to diving instructor. These highly personal accounts offer insight into complex questions surrounding tourism: how race shapes interactions between tourists and workers, how tourists may become agents of cultural change, the meaning of sexual encounters between locals and tourists, and the real economic and ecological costs of development through tourism. This updated edition updates the text and includes several new narratives and a new chapter about American students' experiences during summer field school and home stays in Barbados.