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The Ape that Understood the Universe
The Ape that Understood the Universe is the story of the strangest animal in the world: the human animal. It opens with a question: How would an alien scientist view our species? What would it make of our sex differences, our sexual behavior, our altruistic tendencies, and our culture? The book tackles these issues by drawing on two major schools of thought: evolutionary psychology and cultural evolutionary theory. The guiding assumption is that humans are animals, and that like all animals, we evolved to pass on our genes. At some point, however, we also evolved the capacity for culture - and from that moment, culture began evolving in its own right. This transformed us from a mere ape into an ape capable of reshaping the planet, travelling to other worlds, and understanding the vast universe of which we're but a tiny, fleeting fragment. Featuring a new foreword by Michael Shermer.
Greenwashing Sport
Professional sports promote their green credentials and yet remain complicit in our global environmental crisis Sports are responsible for significant carbon footprints through stadium construction and energy use, player and spectator travel, and media coverage. The impact of sports on climate change is further compounded by sponsorship deals with the gas and petroleum industries—imbuing those extractive corporations with a positive image by embedding them within the everyday pleasure of sport. Toby Miller argues that such activities amount to "greenwashing". Scrutinizing motor racing, association football, and the Olympics, Miller weighs up their environmental policies, their rhetoric of conservation and sustainability, and their green credentials. The book concludes with the role of green citizenship and organic fan activism in promoting pro-environmental sports. This is a must-read for students and researchers in media, communications, sociology, cultural studies, and environmental studies.
The Gay Games
This book explores the significance of the Gay Games in the context of broader currents of gay and lesbian history, and addresses a wide range of key contemporary themes within sports studies, including the cultural politics of sport, the politics of difference and identity, and the rise of sporting mega-events.
Sport Management Education
This book examines a range of contemporary issues related to the global delivery of sport management education. At a time of unprecedented change in Higher Education, the book looks closely at how sport management education can and should deliver positive outcomes in sport business and management outside of the university. The book brings together sport management academics from around the globe and examines how their practice in education has been shaped by the cultural, religious, and political context of the national regions in which they work. It aims to identify core principles in sport management education and implementation, and discusses the key aspects of sport management programmes, from curriculum design and pedagogy to issues around unified accreditation and the needs of employers. It also focuses in on what sport management education might look like in an increasingly digital post-COVID world. This is essential reading for all sport management educators and anybody working in sport-related professions looking to understand global educational platforms and their implications for policy at local, regional, national, and international level.
Event Management in Sport, Recreation and Tourism
Now in a fully revised and updated fourth edition, Event Management in Sport, Recreation, and Tourism provides a comprehensive theoretical and practical framework for planning and managing events at all levels, from smaller local events to mega-events. Focusing on the role of event manager and their diverse facilitation responsibilities through each phase of the event planning process, the book is designed to encourage critical thinking, to help the reader to become an adaptable and capable manager ready to cope with the constantly evolving challenges of the contemporary events landscape. The book begins with an updated chapter on the types of knowledge in event management, posing questions ...
Facebook Marketing For Dummies
Discover how to use Facebook to create successful marketing campaigns With more than 400 million active users and more than 25 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content, including coverage of the new universal "like" button and Open Graph, Facebook Marketing For Dummies, 2nd Edition is an essential starting point for developing a successful marketing campaign on Facebook. Boasts new and updated content for developing a successful Facebook marketing campaign Addresses ways to use tools such as events, contests, and polls to promote your page Introduces the new Open Graph to connect your Web site visitors through Facebook Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets Details ways to monitor, measure, and adjust your Facebook marketing campaigns Start campaigning the Facebook way with Facebook Marketing For Dummies, 2nd Edition!
Digital Business Models in Sport
Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era. The book explains how business models describe and underpin contemporary sport business, and how flexibility is the key to unlocking value in an era of rapid technological change. It presents case studies of the impact of digitization on sport organizations, in both amateur and professional contexts, including cutting-edge topics such as the business of football, sponsorship communication, athle...
Sport and Environmental Sustainability
Drawing on recent work in sport studies, business and management, health, science, and law, this book offers a critical examination of the latest published research on sport and environmental sustainability. It examines how strategic management, policy and education influence the relationship between sport and the natural environment, and how the transmission and advancement of knowledge via research journals can, and should, have an impact on policy and practice. Covering sport at all levels, from professional to non-profit, and across all sectors of sport management, from marketing and events to facilities and communications, Sport and Environmental Sustainability makes a powerful argument...
Facebook Application Development For Dummies
A fun and easy guide to creating the next great Facebook app! Want to build the next runaway Facebook app like Farmville or Mafia Wars? Interested in leveraging Facebook app development as part of a marketing strategy? Whether you want to build your own Facebook app from scratch, extend an existing Facebook app, or create a game, this book gets you up and running in no time. Master the Facebook toolkit, get acquainted with the Facebook Markup and Query languages, navigate the Facebook API—even learn how to make money with your new app! Shows you how to build the next great Facebook application with just basic HTML and scripting skills Delves into what makes a good app and what makes a lucrative app Explores how to create Facebook apps for marketing and viral reach, creating apps that can make money, and Facebook game development Reviews the Facebook toolkit and gets you started with the My First Facebook application Covers Facebook Markup and Query languages, navigating the Facebook API, and how to create a compelling interface Create the next killer Facebook app with this approachable, fun guide!
