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Sales Force Management
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice. Pedagogical features include: Engaging breakout questions designed to spark lively discussion Leadership challenge assignments and mini-cases to help students unders...
Leg
Greg Marshall's early years were pretty bizarre. Rewind the VHS tapes (this is the nineties) and you'll see a lopsided teenager limping across a high school stage, or in a wheelchair after leg surgeries, pondering why he's crushing on half of the Utah Jazz. Add to this home video footage a mom clacking away at her newspaper column between chemos, a dad with ALS, and a cast of foulmouthed siblings. Fast forward the tape and you'll find Marshall happily settled into his life as a gay man only to discover he's been living in another closet his whole life: he has cerebral palsy. Here, in the hot mess of it all, lies Greg Marshall's wellspring of wit and wisdom. Leg is an extraordinarily funny and insightful memoir from a daring new voice. Packed with outrageous stories of a singular childhood, it is also a unique examination of what it means to transform when there are parts of yourself you can't change, a moving portrait of a family in crisis, and a tale of resilience of spirit. In Marshall's deft hands, we see a story both personal and universal-of being young and wanting the world, even when the world doesn't feel like yours to want.
Marketing Management
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
Contemporary Selling
Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationsh...
Holmes on the Range
Demons. We all have them. They take various forms and affect us in different ways. Some are obvious like drugs and alcohol. Loneliness and depression and self-doubt are not so apparent if that is all you've known until college. In Holmes on the Range, Dan Holmes, Esquire wakes up one morning and realizes he is living his childhood dream. Wife, children, houses, cars, jewelry and cash flow from his legal practice are his. What he doesn't realize is that the demons that haunted him when he was growing up did not disappear as his career blossomed. Then life threw Dan a typical business-oriented speed-bump that he handled by building it into a mountain he could never scale. Those long silent cor...
Framework
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The Case of the Missing Moola
Crack a case with Club CSI: in this new middle-grade series about forensic science! Calling all kid crime-solvers: Forensic science isn’t just for grown-ups anymore! Thanks to the popularity of shows like CSI: Crime Scene Investigation, forensic science has made its way into the classroom. This new middle-grade series stars a group of students whose forensic science class inspires them to form a “Club CSI:” to investigate crimes and capers at school. As Club CSI: collects clues, readers will love trying to put the pieces together to find out what really happened in this series that is part mystery, part detective story, and just plain fun! In Club CSI: Untitled #2, Ben, Corey, and Hannah will have to use all they’ve learned about forensic science—plus good old-fashioned detective work and a little bit of luck—to solve their next case! Inspired by the CSI franchise, Club CSI: is “required reading” for young scientists-in-training, or for anyone who loves a good mystery!
Home is Burning
'An incredibly personal story ... sad, but unbelievably funny' - Claudia Winkleman, BBC Radio 2 Arts Show 'This memoir is gasp-out-loud, offensively funny, touching and a sure thing for anyone who likes David Sedaris - but with more Mormons' - Red At twenty-five, Dan left his 'spoiled white asshole' life in Los Angeles to look after his dying parents in Salt Lake City, Utah. His mother, who had already been battling cancer on and off for close to 15 years, had taken a turn for the worse. His father, a devoted marathon runner and adored parent, had been diagnosed with motor neurone disease which was quickly eroding his body. Dan's four siblings were already home, caring for their parents and resenting Dan for not doing the same. Home is Burning tells the story of Dan's year at home in Salt Lake City, as he reunites with his eclectic family -the only non-Mormon family of seven in the entire town - all of them trying their best to be there for the father who had always been there for them.
Murderer Amongst Us
"I am writing this at the request of my brother, Ray Lee Stewart, who, prior to his execution, asked me to tell his story. I waited until now out of respect for my mother. I didn't want her to have to relive the pain as I so often do. Yesterday, June 20, 2008, Mother passed away. Please forgive the teardrops as I write." p "Murderer Amongst Us" is the true story of Ray Lee Stewart, a murderer convicted and executed for his crimes, and of the sister who remembers him. After experiencing a childhood of abuse, neglect, and homelessness, these siblings took two very different paths-Ruby overcame her circumstances; Ray did not. Inevitably one must ask: "what caused this man to become a murderer? How did his sister deal with the shock of her brother's crimes and with the tragedy of his life and death? And most of all, why did Ray need his story to be told? " p While he was incarcerated, Ray confessed to his sister, sharing details of the murders, the motive, and the trial. After twenty-five years of carrying this burden, Ruby is now ready to tell her harrowing tale and fulfill her brother's final request.
