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Handbook of Social Media Management
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
Language, Writing, and Mobility
This book explores the interaction between three key aspects of everyday life--language, writing, and mobility --with particular focus on their effects on language contact. While the book adopts an established view of language and society that is in keeping with the sociolinguistic paradigm developed in recent decades, it differs from earlier studies in that it assigns writing a central position. Sociolinguistics has long concentrated primarily on speech, but Florian Coulmas shows in this volume that the social importance of writing should not be disregarded: it is the most consequential technology ever invented; it suggests stability; and it defines borders. Linguistic studies have often emphasized that writing is external to language, but the discipline nevertheless owes its analytic categories to writing. Finally, the digital revolution has fundamentally changed communication patterns, transforming the social functions of writing and consequently also of language.
Understanding Alzheimer's
Although every day we read news reports linking health problems to diet and lifestyle, there remains significant confusion regarding the onset and progression of Alzheimer's disease. Worldwide, more than 35 million people are currently suffering from Alzheimer's, and that number is expected to increase substantially over the next decade.Understanding Alzheimer's introduces readers to the inner workings of Alzheimer's, how the disease progresses, and what patients and caregivers can do to live with the disease. Following the astonishing path sufferers take from being sharp-minded to cognitively impaired, the book reveals how patients and their loved ones can cope with its mental, physical, an...
Futuristic and Linguistic Perspectives on Teaching Writing to Second Language Students
The aptitude to write well is increasingly becoming a vital element that students need to succeed in college and their future careers. Students must be equipped with competent writing skills as colleges and jobs base the acceptance of students and workers on the quality of their writing. This situation captures the complexity of the fact that writing represents higher intellectual skills and leads to a higher rate of selection. Therefore, it is imperative that best strategies for teaching writing speakers of other languages is imparted to provide insights to teachers who can better prepare their students for future accomplishments. Futuristic and Linguistic Perspectives on Teaching Writing t...
Hitler's Compromises
History has focused on Hitler’s use of charisma and terror, asserting that the dictator made few concessions to maintain power. Nathan Stoltzfus, the award-winning author of Resistance of Heart: Intermarriage and the Rosenstrasse Protest in Germany, challenges this notion, assessing the surprisingly frequent tactical compromises Hitler made in order to preempt hostility and win the German people’s complete fealty. As part of his strategy to secure a “1,000-year Reich,” Hitler sought to convince the German people to believe in Nazism so they would perpetuate it permanently and actively shun those who were out of step with society. When widespread public dissent occurred at home—which most often happened when policies conflicted with popular traditions or encroached on private life—Hitler made careful calculations and acted strategically to maintain his popular image. Extending from the 1920s to the regime’s collapse, this revealing history makes a powerful and original argument that will inspire a major rethinking of Hitler’s rule.
Satanism: A Social History
A 17th-century French haberdasher invented the Black Mass. An 18th-century English Cabinet Minister administered the Eucharist to a baboon. High-ranking Catholic authorities in the 19th century believed that Satan appeared in Masonic lodges in the shape of a crocodile and played the piano there. A well-known scientist from the 20th century established a cult of the Antichrist and exploded in a laboratory experiment. Three Italian girls in 2000 sacrificed a nun to the Devil. A Black Metal band honored Satan in Krakow, Poland, in 2004 by exhibiting on stage 120 decapitated sheep heads. Some of these stories, as absurd as they might sound, were real. Others, which might appear to be equally well reported, are false. But even false stories have generated real societal reactions. For the first time, Massimo Introvigne proposes a general social history of Satanism and anti-Satanism, from the French Court of Louis XIV to the Satanic scares of the late 20th century, satanic themes in Black Metal music, the Church of Satan, and beyond.
2018
The eighth volume of the International Yearbook of Futurism Studies is again an open issue and presents in its first section new research into the international impact of Futurism on artists and artistic movements in France, Great Britain, Hungary and Sweden. This is followed by a study that investigates a variety of Futurist inspired developments in architecture, and an essay that demonstrates that the Futurist heritage was far from forgotten after the Second World War. These papers show how a wealth of connections linked Futurism with Archigram, Metabolism, Archizoom and Deconstructivism, as well as the Nuclear Art movement, Spatialism, Environmental Art, Neon Art, Kinetic Art and many oth...
Transparency and Critical Theory
This book takes an interdisciplinary approach to the critique of contemporary ideology, offering an innovative genealogy of one of its most fundamental discursive manoeuvres: the ideological effacement of mediation. Providing a comprehensive historical revision of media (from the Greeks to the Internet), this book identifies several critical junctures at which the tension between visibility and invisibility has overlapped with conceptions of neutrality—a tension best incarnated in today's use of the word transparency. Then, it traces this term's evolving semantic constellation through a variety of intellectual discourses, exposing it as a key operator in the revaluation of ideals, sensibilities, and modalities of perception that lie at the core of our contemporary attention-based economy.
What Is This Babbler Trying to Say?
This book is a collection of revised-and-updated essays about the Hebrew Bible written by a North American scholar over a period of several decades. Subdivided into three parts--Torah, Prophecy/Apocalyptic, and Wisdom--these seventeen essays attempt to model for younger scholars and students what the discipline of biblical interpretation can look like, attending carefully to literary, historical, canonical, and comparative intertextual methods of investigation.
