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Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and exp...
Greenwich Peninsula / Desvigne & Dalnoky. Garonne Riverfront Master Plan / Michel Desvigne. Fresh Kills Lifescape / Field Operations.
"If you liked Eat, Pray, Love, then read Groundswell." —US Weekly (Essential Summer Read selection) A "compulsively readable novel charting the highs and lows of love" (Jen Lancaster) about a young woman recovering from divorce who finds healing—and romance—through surfing. A butterfly flaps its wings in New York City...and a groundswell forms in Mexico. Sometimes the biggest ripples come from the smallest events. Like the day that novice PA Emma Guthrie walks into world-famous movie star Garrett Walker’s trailer. When she walks out, she’s on her way to becoming Mrs. Emma Walker, trading her jeans and flip-flops for closets full of Chanel and the start of a successful screenwriting...
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