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Corporate and Organizational Identities
Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.
Corporate Communication
Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability. In order to help reinforce key learning points, g...
Corporate Stakeholder Democracy
Most practitioners and decision makers look at corporate social responsibility (CSR) as a socially responsible management practice on top of what company leaders generally do: focus on the sustainable, long term financial profitability of their corporation. This book focuses on a political understanding of CSR: the author bridges politics with corporate social responsibility and in a creative and provocative manner. Braun seeks to explore why and how corporations are to be seen as political actors with important roles in our current societies. The first part discusses the social context, the various stakeholder approaches and it also endeavors – with the help of the historic/political parallel of the bourgeois revolutions in the 19th century – to define the corporate polity. The second part analyses the new kind of political operational logic from the viewpoint of the different areas of corporate operation; it gives an overview of the consequences for the individual areas of operation and indicates how corporate policy can be realized in the given field of operation. The third part of the book introduces the institutions necessary for the creation of the corporate polity.
Corporate and Organizational Identities
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h
Reputation Management
Managing and understanding the value of an organisation's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organisation's risk management plan, so this intangible yet vital asset has to be assessed, managed and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, containment and mitigation of a negative event. Aimed at the business strategist, auditor and senior management, Reputation Management covers: - Defining and categorizing reputation - Qualifying and quantifying reputation - Managing and monitoring external perceptions - "Bad news" management - Tools and techniques for managing and monitoring reputation - Reputation and shareholder value - Reputation and business strategy
Stati Generali del Patrimonio Industriale. 2022
L’Associazione Italiana per il Patrimonio Archeologico Industriale (AIPAI), in occasione dei suoi 25 anni, ha promosso i Secondi Stati Generali del Patrimonio Industriale. Per tracciare un bilancio ed elaborare strategie e visioni ha posto le condizioni per l’incontro tra gli addetti ai lavori e il confronto tra i molteplici ambiti operativi, di ricerca e istituzionali coinvolti. Ci si è riuniti a Roma e a Tivoli con la consapevolezza che il primo lascito dell’età industriale siamo noi, la nostra società con i suoi pregi e le sue contraddizioni, le incredibili conquiste degli ultimi secoli. La risposta è stata ampia e tra i numerosi contributi presentati in questo volume, si posson...
IBSS: Economics: 2002 Vol.51
First published in 1952, the International Bibliography of the Social Sciences (anthropology, economics, political science, and sociology) is well established as a major bibliographic reference for students, researchers and librarians in the social sciences worldwide. Key features * Authority: Rigorous standards are applied to make the IBSS the most authoritative selective bibliography ever produced. Articles and books are selected on merit by some of the world's most expert librarians and academics. *Breadth: today the IBSS covers over 2000 journals - more than any other comparable resource. The latest monograph publications are also included. *International Coverage: the IBSS reviews schol...
Organizational Identity in Practice
Exploring empirical studies and cases of organizational identity, this key book gives scholars, students and managers valuable ideas on how to deal with organizational identity challenges within firms.
