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Consumer Behaviour in Sport and Events
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.
Ziyaret Tepe
This unique record charts the important archaeological finds over 18 years at Ziyaret Tepe in southeast Turkey - site of Tushan, a provincial capital of the Assyrian Empire dating back to the 9th century BC. Informative, scholarly, copiously illustrated, personal and extremely readable, this groundbreaking book sets a new benchmark in the field.
Reuse and Recycling
Estudio sobre diseño y mejora de los programas de reciclaje, que hoy día se nos muestra como uno de los puntos más importantes a tener en cuenta en el éxito de las empresas.
Living in a Technological Culture
Technology is no longer confined to the laboratory but has become an established part of our daily lives. Its sophistication offers us power beyond our human capacity which can either dazzle or threaten; it depends who is in control. Living in a Technological Culture challenges traditionally held assumptions about the relationship between `man-and-machine'. It argues that contemporary science does not shape technology but is shaped by it. Neither discipline exists in a moral vacuum, both are determined by politics rather than scientific inquiry. By questioning our existing uses of technology, this book opens up wider debate on the shape of things to come and whether we should be trying to change them now. As an introduction to the philosophy of technology this will be valuable to students, but will be equally engaging for the general reader.
Skillstreaming in Early Childhood
This program shows how elementary students can use skillstreaming in order to use proper social skills in dealing with difficult situations. Skill cards list the steps needed to successfully perform each of the 60 prosocial skills outlined in skillstreaming the elementary school child.
Skillstreaming the Adolescent
Employs a four-part training approach - modelling, role-playing, performance feedback, and generalization - to teach essential prosocial skills to adolescents. This book provides a complete description of the Skillstreaming programme, with instructions for teaching 50 prosocial skills.
Creating Capabilities
If a country’s Gross Domestic Product increases each year, but so does the percentage of its people deprived of basic education, health care, and other opportunities, is that country really making progress? If we rely on conventional economic indicators, can we ever grasp how the world’s billions of individuals are really managing? In this powerful critique, Martha Nussbaum argues that our dominant theories of development have given us policies that ignore our most basic human needs for dignity and self-respect. For the past twenty-five years, Nussbaum has been working on an alternate model to assess human development: the Capabilities Approach. She and her colleagues begin with the simp...
Demodernization
Medical doctors driving taxis, architects selling beer on street corners, scientific institutes closed down amid rusting carcasses of industrial plants—these images became common at the turn of the 21st century in many once modern “civilized” countries. In quite a few of them, long-time neighbours came to kill each other, apparently motivated by the newly discovered differences of religion, language, or origin. Civil nationalism gave way to tribal, ethnic, and confessional conflict. Rational arguments of geopolitical nature have been replaced by claims of self-righteousness and moral superiority. These snapshots are not random. They are manifestations of a phenomenon called demoderniza...
