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Implanting Strategic Management
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Coming more than 25 years after the last edition, this edition of the groundbreaking Ansoff work on the concepts and practical implementation of strategic management provides up-to-date case studies and simplified figures and offers a comprehensive approach to guiding firms through turbulent environments. In this age of digital transformation, the ability to respond quickly and strategically to unpredictable change can determine the success or failure of the firm. As an organization becomes more successful at implementing change, the ability to respond to changes in the environment will be entrenched in its culture. This book is based on a strategic success model which demonstrates how to optimize a firm's performance. For managers, students, and researchers wanting a step-by-step methodology on how to analyze a firm, this book will serve as an invaluable resource for thinking and acting strategically.
Twenty years ago, he wrote the bible on corporate strategy. Now, Igor Ansoff returns to meet the challenges of today' s changing economy... The New Corporate Strategy. An indispensable guide to identifying, understanding, and adapting to changes in today' s business environment. Here' s how to set your company' s strategy straight and get the hundred percent effort you need from your people to achieve it. What the experts say about Igor Ansoff and The New Corporate Strategy... " Vintage Ansoff, with the kind of updating and currency one would expect from him." -- E. Kirby Warren Professor of Management and Vice Dean, Columbia University " Igor Ansoff is the father of strategic management. Corporate Strategy remains the most elaborate model of strategic planning in the literature." -- Henry Mintzberg Bronfman Professor, McGill University " Igor Ansoff has been a pioneer in strategic management for over 20 years. He has written a milestone work.&quo -- Robert Boyden Lamb Editor-in-Chief, The Journal of Business Strategy
This book is the founding work on Strategic Management, a concept that lies at the core of modern business. It has a focus upon the behaviour of complex organizations in turbulent environments and upon what determines success. The book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists. It remains a key work on strategy.
This book is the original text by H. Igor Ansoff, the pioneer of Strategic Management'. This is the founding work on Strategic Management, a concept at the core of modern business. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists.
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