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File No. 185
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers
"Dreaming Reality looks to mystical traditions to challenge orthodoxies of brain science that model consciousness in purely physical terms. Instead of privileging the experience of waking life, the authors study visionary states, ego death, meditation, prayer, and other phenomena that bring us closer to understanding how the mind makes experience."--
Daniel Pound was born in 1792 in Essex County, New Jersey. He married Sarah Webster in Scipio, Cayuga County, New York in 1815 and died in Warren County, Pennsylvania on 20 Dec 1843. His descendants moved to Wisconsin and on to Boulder, Colorado.
Lucy Caplan explores the flourishing of Black composers, performers, and critics of opera in America during the early twentieth century. Working outside mainstream opera houses, these artists fostered countercultural forms of expression that reimagined opera as a medium of Black aesthetic and political creativity.
This book examines the history of female adolescent sexuality in the United States from the middle of the nineteenth century until the beginning of the 1960s. The book analyzes both adult perceptions of female adolescent sexuality and the experiences of female adolescents themselves. It examines what girls knew (or thought they knew) about sex at different points in time, girls’ sexual experiences, girls' ideas about love and romance, female adolescent beauty culture, and the influence of popular culture on female adolescent sexuality. It also examines the ways in which adults responded to female adolescent sexuality and the efforts of adults to either control or encourage girls' interest in sexual topics, dating, girls’ participation in beauty culture, and their education on sexual topics. The book describes a trajectory along which female adolescents went from being perceived as inherently innocent and essentially asexual to being regarded (and feared) as primarily sexual in nature.
This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. Bringing together concepts of qualitative research from ethnography, digital ethnography, phenomenology, assemblage theory, critical discourse analysis, semiotics, literary analysis, practice theory, postmodernism, poststructuralism and other areas, it has a uniquely pragmatic approach. The book bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic wr...
A pictorial survey of Michigan architecture from 1831 to the present. Architecture in Michigan, a pictorial survey of Michigan architecture from 1831 to the present, explores the architecture of Detroit and many other cities, towns, and villages. Here is Romantic Michigan, before the Civil War, with dozens of examples of Greek, Gothic, and Italian villas from Grosse lIe to Grass Lake, Tecumseh, and Ypsilanti, as well as Gothic churches. Then there is Glorious Michigan of the exuberant 1870s and 1880s, when architects evoked the Paris of the Second Empire and the doctrine of John Ruskin cast its peculiar spell. And Discreet Michigan, when the wealthy, following the lead of the Vanderbilts in New York, revived the Renaissance as the proper style for Michigan dynasties. And finally Modern Michigan, with Albert Kahn, the greatest factory architect in history, Eliel and Eero Saarinen, the talented Finns, the time when the buildings of modern Michigan began to acquire an international reputation. The expanded text of this unique book dips deep into Michigan history, covering every generation since Michigan entered the Union in 1837.