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Globalisation: Dimensions & Impacts
This volume explores the interaction of globalization among economic, social, politics, cultural era. With its global implications, this book will be invaluable for students scholars from all disciplines who are concerned with the impact and dimension globalization. This volume “Dimension and Impact of Globalization” of series will make sense of globalization by conveying its complexity, importance, and contentiousness from diverse vantage points. With its broad coverage of political, economic, cultural, social and individual dimensions, this volume provides readers with a comprehensive introduction to globalization. Also this book will aim to provide relevant theoretical frameworks and the latest empirical research ndings in the area. It will be written for professionals who want to improve their understanding of the globalization dimension such as; economical, political, cultural, social etc.
Customer Behaviour in eCommerce
Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies’ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.
Strategic Marketing Issues in Emerging Markets
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets’ dynamics, consumer diversity, and competitors. Bringing together contribu...
Marketing Research
Written for students studying market research at both undergraduate and postgraduate levels, this book provides a comprehensive commentary on this increasingly important subject. It includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research.
Handbook of Data Analysis
′This book provides an excellent reference guide to basic theoretical arguments, practical quantitative techniques and the methodologies that the majority of social science researchers are likely to require for postgraduate study and beyond′ - Environment and Planning ′The book provides researchers with guidance in, and examples of, both quantitative and qualitative modes of analysis, written by leading practitioners in the field. The editors give a persuasive account of the commonalities of purpose that exist across both modes, as well as demonstrating a keen awareness of the different things that each offers the practising researcher′ - Clive Seale, Brunel University ′With the ap...
Digital Transformation of the Economy: Challenges, Trends and New Opportunities
This book gathers the best contributions from the conference “Digital Transformation of the Economy: Challenges, Trends and New Opportunities”, which took place in Samara, Russian Federation, on May 29–31, 2018. Organized by Samara State University of Economics (Samara), Russia, the conference was devoted to issues of the digital economy.Presenting international research on the impact of digitalization on economic development, it includes topics such as the transformation of the institutional environment under the influence of informatization, the comparative analysis of the digitalization development in different countries, and modeling the dependence of the rate of change in the econ...
Frege
No detailed description available for "Importance and Legacy".
Labour Markets & Employment
As the outcome of the third international conference of political economy, the papers in this volume cover a range of topics, related to the conference theme of “labor markets and employment,” from globalization to migration, unionization to policy implementation, and women’s labor to child labor and ethnic issues in employment. Despite the wide range they come from, almost all papers draw attention to the radical changes in employment policies and practices around the world, and many of them point to global neoliberalism as the source of this transformation process, one way or another. We believe that revealing the dynamics of this process and putting forward possible alternative policies and practices across the world would provide signi cant contribution to solving the problems of labor markets and employment, as the papers in this collection attempt to do.
