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Social Media
Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence. Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they e...
Social Media in the Classroom
Social Media in the Classroom provides a comprehensive resource for teaching social media in advertising, public relations, and journalism at the undergraduate and graduate levels. With twelve chapters by contributors from the United States, the United Kingdom, and Australia, this volume provides original scholarly work which encompasses a wide range of methodologies, theories, and sample assignments for implementing social media. This book is an excellent resource for preparing students to transform their personal skills in social media into professional skills for success in the job market.
Cross-cultural Communication and Aging in the United States
Recently, the communication discipline has devoted increasing energy toward the study of aging, yet most of the research has insufficiently addressed a crucial factor in communicative relationships--culture. Meanwhile, cross-cultural/intercultural communication has not adequately addressed the aging process. Combining three powerful elements--communication, aging, and culture--all of which have an increasingly profound impact on today's multicultural society, this book focuses on older Americans in various communicative contexts within the framework of their cultures. Composed of original research by experts in their respective fields, the book combines communication, aging, and culture for ...
Social Media and Strategic Communications
Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.
Granny @ Work
Granny @ Work is an impassioned comment on aging, work, and technology in American culture. As Riggs challenges popular assumptions with surprising research-for example, people over the age of 60 spend more time on the Internet than people of any other age group-and trenchant cultural critique, she forces us to confront the deeply entrenched ageism in today's technology-driven workplace.
Sports Media, Marketing, and Management: Breakthroughs in Research and Practice
The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.
Acting Black
Explores what it is like to be black on campus though the experiences of black students at both predominantly white and predominantly black universities, within a timeline of black education in America and a review of university policy.
Handbook of Research on Integrating Social Media into Strategic Marketing
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Feminist Perspectives on Advertising
This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discu...
Media Influence: Breakthroughs in Research and Practice
In the digital era, users from around the world are constantly connected over a global network and they can connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand the influence of the global network on users. Media Influence: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effect of media on cultures, individuals, and groups. Highlighting a range of pertinent topics such as social media, media ethics, and audience engagement, this multi-volume book is ideally designed for researchers, academics, professionals, students, and practitioners interested in media influence.
