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Christian Doppler
Der Salzburger Christian Doppler (1803–1853) entdeckte 1842 einen "Effekt", der die Welt veränderte. Es handelt sich um die Stauchung oder Dehnung eines Signals bei der Veränderung des Abstands zwischen Sender und Empfänger während der Dauer des Signals. Ohne diese bahnbrechende Erkenntnis wären Radar, Ultraschall, GPS, Flugsicherung, Computertomographie, Monitoring von Operationen und Schwangerschaften oder Satellitennavigation unmöglich! Auch wir erleben den Doppler-Effekt, wenn sich zum Beispiel Feuerwehr, Krankenwagen oder Polizei mit Folgehorn Vorrang im Verkehr bahnen. Wer aber war dieser geniale Erfinder? Christian Doppler teilte das Schicksal vieler Größen: Erst kaum beacht...
Cyber Rights
A first-person account of the fight to preserve First Amendment rights in the digital age. Lawyer and writer Mike Godwin has been at the forefront of the struggle to preserve freedom of speech on the Internet. In Cyber Rights he recounts the major cases and issues in which he was involved and offers his views on free speech and other constitutional rights in the digital age. Godwin shows how the law and the Constitution apply, or should apply, in cyberspace and defends the Net against those who would damage it for their own purposes. Godwin details events and phenomena that have shaped our understanding of rights in cyberspace—including early antihacker fears that colored law enforcement a...
eMarketing eXcellence
'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to ...
Cross Her Heart
From the No.1 Sunday Times bestselling author of Behind Her Eyes, now a Netflix sensation! WARNING: Will keep you up all night
Enterprise and Small Business
This text provides a comprehensive introduction to small businesses, the changing business environment in which they emerge and operate, the nature of entrepreneurship and the practical business of managing a small firm.
Managing and Marketing Tourist Destinations
Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
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