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Consumer Behavior on Social Media Marketing
This book basically describes the consumer behavior on social media marketing. How consumer influenced by social media?
Transplantation Surgery
This updated volume gives a clear description of transplantation surgery and covers the recent developments and innovations that have occurred within the field. New chapters on the management of graft dysfunction, organ preservation, new immunosuppressive drugs, molecular medicine and transplantation, robotics in transplantation, and organ bio-engineering are included. The book aims to be an authoritative guide to transplantation surgery that will help improve the likeliness of procedures being successful. This book will be relevant to transplant surgeons, physicians, and nephrologists.
Cancer Research: An Interdisciplinary Approach
Cancer is a major public health concern and one of the leading causes of death. There is no simple solution for this complex disease, therefore interdisciplinary approaches might help to find solutions to many unanswered questions and challenges about cancer. The rapid flow of interdisciplinary research in cancer during recent years has increased our understanding of the nature of cancers. Such interdisciplinary approaches could be helpful for both the diagnosis and the development of more effective therapeutic strategies. The “Interdisciplinary Cancer Research” series publishes comprehensive volumes on different cancers and presents the most updated and peer-reviewed articles on human c...
Integrated Marketing Communications with Online Study Tools 12 Months
Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital ...
Regulations and Applications of Ethics in Business Practice
This book presents a variety of discussions from different countries about regulations and applications of ethics in business practice. It demonstrates how Ethics, both in the world of business and in academic life, is consistently a central and unavoidable issue that institutions must devise new regulations on a regular basis to address. Given that applying such regulations becomes complicated in a global business landscape and that International companies have lost large amounts of revenues due to fraudulent activities, the book provides insights for professionals in business world to teach, learn, apply, measure and report on companies' daily business. Business and Professional Ethics: Theories, Standards, and Analysis is essential reading for researchers and students in business schools around the world.
İnsan Kaynakları Yönetimi
Rekabetten çok rekabet üstünlüğünün önem ve değer kazandığı günümüz iş dünyasında işletme organizasyonlarının stratejik amaçlarını gerçekleştirebilmeleri, istihdam edecekleri ve etkin olarak kullanacakları çalışanlarına yani insan kaynağına bağlıdır. Günümüz iş dünyasının işletmeleri daha önce hiç olmadığı kadar yoğun ve aynı zamanda küresel rekabet ortamında faaliyetlerini sürdürmek durumundadırlar. Küresel ortamda rekabet üstünlüğüne sahip olabilmek ise, işletmedeki insan kaynaklarının bilgi, beceri ve yeteneklerinden tam olarak yararlanılması ve işe dönük moral ve motivasyonlarının sağlanması kısaca onların etkin ...
