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From Mad Man to Happy Farmer
An Asset-Based Thinker's look back at the lessons learned from a lifetime in marketing to help guide, motivate, and inspire the industry's next generation of responsible leaders. A communications industry veteran, Hank Wasiak's professional journey took him to and through the corporate boardrooms of the ad world's biggest names. He learned from the best in the business to become the best in the business.From the beginning Hank also made time for his second career, teaching marketing communications. He's taught at six universities and been in the classroom with successive next generations of marketers for almost fifty years. For the past ten years, Hank has been an adjunct professor at the Un...
Change the Way You See Everything through Asset-Based Thinking
This brilliantly simple book on the philosophy known as Asset-Based Thinking, instills success-oriented habits in even the most die-hard cynic. Its transformational lessons--conveyed through unique photographic metaphors and inspiring stories from real people--reveal how the slightest shift in perception can lead to monumental results in both business and in life. ABT is not just positive thinking, but rather a systematic observation of "what works." Kathryn Cramer, an acclaimed corporate consultant, and Hank Wasiak, a creative icon of the advertising industry, have produced a work that looks and works like no other business or self-help book-because it IS like no other book. Change the Way You See Everything is a revolutionary approach to every aspect of life that bears not just reading, but re-reading, and sharing with people in your circle. You'll never look at the world the same way again.
From Mad Man to Happy Farmer
An Asset-Based Thinker's look back at the lessons learned from a lifetime in marketing to help guide, motivate, and inspire the industry's next generation of responsible leaders. A communications industry veteran, Hank Wasiak's professional journey took him to and through the corporate boardrooms of the ad world's biggest names. He learned from the best in the business to become the best in the business. From the beginning Hank also made time for his second career, teaching marketing communications. He's taught at six universities and been in the classroom with successive next generations of marketers for almost fifty years. For the past ten years Hank has been an adjunct professor at the Un...
Change the Way You See Everything Through Asset-Based Thinking for Teens
Provides advice and tips for teenagers on improving one's outlook on life through asset-based thinking, providing quizzes and activities to promote positive thinking.
Change the Way You See Everything for Teens
From corporate coach Kathryn Cramer and marketing genius Hank Wasiak comes the first asset-based thinking (ABT) book for young adults that will change the way they see everything! This brilliant and simple book on the philosophy of ABT instills success-oriented habits in every teen that reads it. By focusing on the positive situations in life instead of the negative, teens will be able to not only set goals, but achieve them, too. Combining fun photography taken by kids with easy-to-grasp principles in an interactive format so that teens will begin to see relationships and responsibility in entirely new ways.
Mobilized Marketing
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. Wi...
Adweek
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MAKITHAPPN
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Repotting
For every woman who feels stuck in her current life, there is now an answer: repotting! This book is for 21st-century women who don’t need a better daily planner—they need a better life. Diana Holman and Ginger Pape give you the answers to the question: How do I change my life? No matter where you are on your life’s journey, you can apply the ten-step process and come away with a personal repotting plan. This book offers an interactive program with very specific exercises to enable you to tailor the repotting experience to your own circumstances. It also provides tests and exercises to help you determine your readiness to change, identify your priorities and goals, create a strategy, and make it all happen. You’ll draw inspiration from stories about real women who have joined the repotting movement, and you’ll be able to see yourself in the life of another repotter. If you’re ready to make a radical departure from the status quo of your life, then repot, repot, repot! Reading this book is the first step on your road to a better, more fulfilling life!
Billboard
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
