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We Are Smarter Than Me
Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. WE ARE SMARTER THAN ME by Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott, is the first book to show anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insights from an enormous community of more than 4,000 people, Barry Libert and Jon Spector have written a book that reveals what works, and what doesn't, when you are building community into your decision making and business processes. In We Are Smarter Than Me, you will discover exactly how to use social ...
Semiotics of the Media
No detailed description available for "Semiotics of the Media".
Narration and Spectatorship in Moving Images
Philosophers and students of the arts have wondered since the time of Aristotle about the nature of aesthetic experience, and how this experience can seemingly be evoked by works of art. For more than a century producers and directors of motion pictures have made decisions about how to craft them based upon assumptions about complex stylistic devices and the effects such patterns of organization have on viewers. Over the past few years film scholars have made considerable progress in analyzing the manifold connections that exist between stylistic patterns and aesthetic effects for moving images of all kinds. In doing so, they have increasingly drawn upon insights and methodologies derived fr...
Pragmatics
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Semiotics
This series of HANDBOOKS OF LINGUISTICS AND COMMUNICATION SCIENCE is designed to illuminate a field which not only includes general linguistics and the study of linguistics as applied to specific languages, but also covers those more recent areas which have developed from the increasing body of research into the manifold forms of communicative action and interaction. For "classic" linguistics there appears to be a need for a review of the state of the art which will provide a reference base for the rapid advances in research undertaken from a variety of theoretical standpoints, while in the more recent branches of communication science the handbooks will give researchers both an verview and ...
Einführung in die Medienpädagogik
Die Lebenswelt heutiger Kinder und Jugendlicher ist ohne Bezug auf Medien wie Fernsehen und Computer nicht mehr zu verstehen. Im Zentrum des Buches steht dabei die These, dass die ,künstliche Welt' der Medien längst zum realen Alltag geworden ist, der Erziehung und Schule neu und anders fordert. Das Buch liefert Fakten und Erklärungshilfen, wobei Probleme der Wirkung von Medien ebenso angesprochen werden wie das konkrete medienpädagogische Handeln in der Schule. Internet und Multimedia sind Schlagworte, zu welchen der Medienpädagogik zunehmend Antworten abverlangt werden: deshalb beschreibt das Buch Medienkompetenzen, die in der Informationsgesellschaft notwendig sind, und diskutiert nüchtern und ohne Euphorie die notwendigen Schritte einer pädagogischen Umsetzung.
Contrastive Media Analysis
Contrastive media analysis is a vast field of academic research that - metaphorically speaking - comes in many shapes and sizes and therefore is confronted by manifold theoretical and methodological challenges. This contribution focuses on two interrelated aspects: a) the problem of equivalence as a prerequisite of comparison and b) the comparative constellation and its effects on the interpretation of cultural variance. It is important to mention that the discussion in this paper is set against the backdrop of a genre-based approach. Starting from the - initially rather unspectacular - observ.
Die Zweihundertjahrfeier der Französischen Revolution
Das Buch untersucht die inhaltlichen und gestalterischen Ziele, die sich die sozialistische Regierung Frankreichs in den späten 1980er Jahren bei der Definition nationaler Identitätsmuster setzte. Die Französische Revolution ist der Linken dabei ein heute noch gültiger Maßstab. Allerdings verkündeten die offiziellen Feierlichkeiten die Ideale von 1789 weniger denn je im Politischen oder im Sozialen. Während der Zweihundertjahrfeier 1989 wurden Freiheit, Gleichheit und Brüderlichkeit im kulturellen Feld geltend gemacht und ästhetisch inszeniert. Im Mittelpunkt der Analyse stehen die dem Karneval entlehnte, im Zeichen des Multikulturalismus stehende Parade des 14. Juli, die globale Ku...
