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The Dynamics of Innovation
Jorg Bensinger, a group head of Audi corporation's R&D depart ment, had been waiting for long to find a chance to advertise his idea of a four-wheel drive for passenger cars to one of the board mem bers. Favorable experiences had been collected in drive tests with the lItis, a jeep-like car developed for use in the German army. The ex periences showed extremely good performance on icy roads and in snow. Bensinger's chance came in February of 1977, when he could talk to Ferdinand Piech, then R&D vice president of Audi and a technology buff. At this time Audi wasn't quite considered as a tech nological leader in the public. Technology based innovations were expected from Mercedes or Porsche by...
Organizational Project Management
This concise text introduces an integrated view of all project management-related activities in an organization, called Organizational Project Management (OPM). Practical cases from several organizations, as well as popular theories such as the Resource-Based Theory and Institutional Theory provide for an insightful yet realistic understanding of OPM as an integrative tool for organizations to improve their efficiency and effectiveness.
The Handbook of Project Management
This practice-oriented handbook presents practitioners and students with a comprehensive overview of the essential knowledge and current best practices in project management. It includes the most up-to-date thinking in the discipline, describing recent developments in a way that practitioners can immediately use in their work. The Handbook of Project Management was the first “APM Body of Knowledge Approved” title for the Association for Project Management. Over the course of six editions, The Handbook of Project Management has become the definitive desk reference for project management practitioners. The team of expert contributors, selected to introduce the reader to the knowledge and s...
The Relationship between Organizational Structure and Organizational Ambidexterity
In strategic management and organizational theory, organizational effectiveness denotes the broadest domain of business performance. "What is the optimal structural configuration for organizational ambidexterity and to what extent is it contingent upon firm type?" To answer this research question, this study employs a two-step approach. In the first step, Sebastian Kortmann determines a structural configuration that generally supports organizational ambidexterity. Then, in a second step, he draws upon structural contingency theory and investigates to what extent this optimal structural configuration is dependent on firm type.
Encyclopedia of New Venture Management
The Encyclopedia of New Venture Management explores the skills needed to succeed in business, along with the potential risks and rewards and environmental settings and characteristics.
New Business Creation
Established companies are facing an increasingly dynamic and globalized competitive environment. Radical innovations are considered a means to escape this trend. In particular, it is desirable for established companies to institutionalize systems to repeatedly create new business based on radical innovations (“New Business Creation”, “NBC”). In six in-depth case studies, Philipp Hartmann identifies design variables for NBC systems and explores related performance measurement activities. In a subsequent cross-case comparison, idiosyncratic observations are synthesized into thirteen propositions. Moreover, two structurally different approaches to NBC are identified and discussed. In addition, the present research thoroughly studies performance measurement activities in the context of NBC activities and finds that they are an essential component that has been insufficiently addressed by existing theory.
Management International Review
As a field of research, the joint of innovation and internationalization is eminently fruitful because these two aspects of management have a reinforcing influence on one another. Innovation enables internationalization, internationalization triggers innovation. A balanced set of authors, from near to far and from upcoming to established reflect the latest research in this area in this special issue of mir.
Netzwerkansätze im Business-to-Business-Marketing
Vezeichnis: Der Sammelband gibt einen umfassenden Überblick über die Möglichkeiten und Grenzen der Anwendung des Netzwerkansatzes auf organisationale Absatz- und Beschaffungsprozesse.
Produktberatungssysteme im Internet
Claudius Paul zeigt, dass Verständnisbarrieren der Internet-Nutzer und ihre begrenzte Auskunftsbereitschaft einen engen Rahmen für Dialogtechniken in Produktberatungssystemen stecken und Methoden mittlerer Komplexität für die Marktforschung am geeignetsten sind.
Die Projektleiterlaufbahn
Katharina Hölzle entwickelt ein Laufbahnmodell im Projektmanagement, welches Motivation und Förderung umfasst und das sowohl individuelle Karriereanforderungen als auch organisationale Rahmenbedingungen berücksichtigt.
