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About the book How do you retain those customers or employees you worked so hard to acquire? How do you build a collaborative and innovative company culture? What does it take to turn your business around and survive—even thrive—in a volatile world? Harit Nagpal, one of India’s finest marketing minds, reflects on the questions that animate every business manager. Through ten stories set in different countries, even on different worlds, Nagpal investigates the idea of adaptation—the one thing every business needs if it wishes to evolve. Zia, for instance, discovers the value of targeted customer segmentation as he launches a ready-to-cook food business in Bangladesh. A family learns t...
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“The drops of rain make a hole in the stone, not by violence, but by oft falling.” – Lucretius We’re excited to present the July 2024 edition of Storizen Magazine, themed "Feel the Fresh... Droplets." This issue delves into the exhilarating spirit of renewal and transformation, exploring how fresh starts can spark significant changes in our lives and communities. This month, we're honored to feature the esteemed journalist and author Bhaskar Roy on our cover, in collaboration with Jaico Publishing House for the second time! His latest work, "Fifty Year Road," intertwines personal memoir with Indian history, vividly portraying post-war challenges, the Naxalbari uprising, and the Emerg...
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