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The Applied Psychology of Harry Hollingworth: Roots in the great plains
"A reproduction of the original typescript, with a foreword by David B. Baker and an introduction by Ludy T. Benjamin Jr."
From Coca-Cola to Chewing Gum
"A reproduction of the original typescript, with a foreword by David B. Baker and an introduction by Ludy T. Benjamin Jr."
The Sense of Taste
'The Sense of Taste' is a treatise on the gustatory system by two Columbia University psychologists, H. L. Hollingworth and A. T. Poffenberger. The authors regarded the sense of taste to be in numerous ways the most paradoxical of all the senses. Although, as a source of sense impression, it can afford the keenest immediate feelings of pleasure and delight, the books on aesthetics and art have little or nothing to say about it. Skill in the compounding of tastes and flavors, or discrimination in their relish, brings the expert neither artistic recognition nor social eminence. Taste, it is constantly asserted, is one of the "lower senses," and neither in the enjoyment of it nor the ministration to it is there to be acquired the merit and general esteem that readily distinguish an art from a service.
Thick Description and Fine Texture
The essays contained in this volume offer a unique and personal perspective on the archival research process in the history of psychology. Celebrating the achievements of John A. Popplestone and Marion White McPherson, founders of the Archives of the History of American Psychology at The University of Akron in 1965, nine leading scholars describe the value, frustration, and satisfaction inherent in the archival process in the history of psychology. The essays provide valuable information on modern historiography in the history of psychology and the construction of historical narrative based on archival resources.
Admans Dilemma
The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman a...
A Brief History of Modern Psychology
A Brief History of Modern Psychology offers a concise account of the evolution of this dynamic field—from early pioneers of psychological theory to cutting-edge contemporary applications. In this revised third edition, leading scholar Ludy Benjamin surveys the significant figures, concepts, and schools of thought that have shaped modern psychology. Engaging and accessible narrative provides readers historical and disciplinary context to modern psychology and encourages further investigation of the topics and individuals presented. This book provides a solid foundational knowledge of psychology’s past, covering essential areas including prescientific psychology, physiology and psychophysi...
