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Booming Brands Volume 1
A FUN AND INFORMATIVE READ ABOUT 11 ‘MADE IN INDIA’ BRANDS What sparked Ashish Hemrajani’s idea of an online ticketing business, BookMyShow, at a time when Indians had not yet moved their lives online? How did Anupam Mittal’s own experience of finding a life partner lead him to create Shaadi.com? Why did ‘India’s Pad Man’ Arunachalam Muruganantham get involved with menstrual health? How did the people behind Paper Boat hit upon the secret sauce of childhood memories to connect with customers? What made the founders of Zomato and BYJU’S think that food and education can be delivered to people’s doorstep (or their screens)? In Booming Brands, Harsh Pamnani shares the journeys of eleven ‘Made in India’ brands that have made their mark in highly competitive markets. This fun, informative read blends business lessons for new-age entrepreneurs with insights into the humans behind these remarkable brands.
Booming Digital Stars
Bhuvan Bam, Ashish Chanchlani, Kabita Singh, Nikunj Lotia, Prajakta Koli, Ranveer Allahbadia, Madan Gowri, Team Naach, Yashraj Mukhate, Abhi and Niyu, Ujjwal Chaurasia-household names, every one of them, and as diverse as they come. They appear on social media, whether YouTube or Instagram, and actively engage with us. But these are not people born to fame-they charted their own course to achieve success and to becoming the widely celebrated content creators and social media influencers of the country. What sets them apart? How did they get here? There has not been enough research and writing on creating and managing a single person brand in an emerging, humongous creator economy like India's. The opportunities are immense, but in the crowded market of creators, the chances of getting noticed are minuscule. In Booming Digital Stars: 11 Inspiring Adventures in India's Creator Economy, Harsh Pamnani and Manish Pandey tell the stories of eleven top Indian creators through interviews with, and quotations from, the stars themselves. A crash course on how to carve your niche and build a strong and lasting personal brand.
From Unknown to Unforgettable
Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups. If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.
Booming Brands Volume 2
A FUN AND INFORMATIVE READ ABOUT 11 ‘MADE IN INDIA’ BRANDS What prompted Yashish Dahiya to set up PolicyBazaar, upending the logic of India's insurance industry? Why did the American duo Greg Moran and David Back choose India to set up Zoomcar, their self-drive car rental business? How did BigBasket go on to become India's largest online supermarket? What prompted Rohan Mirchandani leave America and create the Greek yoghurt brand Epigamia in India? What's the story behind three IIT Kanpur graduates, Ankush Sachdeva, Farid Ahsan and Bhanu Pratap Singh, developing India's largest vernacular social network, ShareChat? Volume 2 of Booming Brands delves into the journeys of eleven 'Made in India' brands that have disrupted highly competitive markets. In this fun, informative read, Harsh Pamnani blends business lessons for new-age entrepreneurs with insights into the humans behind these remarkable brands.
Human Resource Framework
TOPICS IN THE BOOK Mentoring as Correlate of Self Confidence and Job Satisfaction: A Psychological Perspective Effects of Remuneration on Employee Turnover in Private Hospitals Samburu County Influence of Coaching On Employee Retention in Commercial Banks in Kenya Effect of Diversity Management on Organizational Performance of Information, Communication and Technology Firms in Nairobi County Influence of Internal Communication on Innovation Performance of DTS in Kenya
Swinging the Mandate
Is Narendra Modi one of the most successful brands of our times? Was the historic AAP victory in Delhi actually a fluke? How do Indians vote and what influences them? Swinging the Mandate is a first-of-its-kind book on political campaign management in India. Prof Dheeraj Sharma, chair of marketing at IIM Ahmedabad, and Narayan Singh Rao discuss how sophisticated campaign management strategies have been utilized in recent elections in India. The book offers excellent case studies from the historic general elections of 2014 and the landslide victory of AAP in the 2015 Delhi elections. It also gives examples of some hard-fought elections in Europe and North America to demonstrate increasing use of principles of marketing and management in campaign management. Armed with comprehensive research and interesting case studies, this accessible book reveals how star campaigners are built, what the marketing mix for a political party looks like, and how elections are won in India.
The Youtube Stars Of India
They've known the spotlight in a whole new way because they have defined what starting from the scratch really means. 15 stories, which have been lived and conquered in the simplistic world of social media in the most extraordinary ways. As we dwell upon the lives of these trendsetters, this book will enlighten the world with everything they are and everything they wish to be because dreams never come with a full stop. The book includes soul-inspiring journeys of Carryminati, Amit Bhadana, Ashish Chanchalani, Technical Guruji, Prajakta Koli, Harsh Beniwal, Flying Beast, Shruti Arjun Anand, Mortal, Vinay Thakur, RVCJ Media, Vipul Goyal, Mumbiker Nikhil, Jannat Zubair and Kunal Chhabhria. Indulge into the lives of these 15 biggest YouTube stars in India and every struggle they have faced in order to reach their heights of stardom.
Despite The State: Why India Lets Its People Down And How They Cope
About the Book A LUCID, NECESSARY ACCOUNT OF HOW DRASTICALLY THE INDIAN STATE FAILS ITS CITIZENS The story of democratic failure is usually read at the level of the nation, while the primary bulwarks of democratic functioning—the states—get overlooked. This is a tale of India’s states, of why they build schools but do not staff them with teachers; favour a handful of companies so much that others slip into losses; wage water wars with their neighbours while allowing rampant sand mining and groundwater extraction; harness citizens’ right to vote but brutally crack down on their right to dissent. Reporting from six states over thirty-three months, award-winning investigative journalist M. Rajshekhar delivers a necessary account of a deep crisis that has gone largely unexamined.
Love Curry
Three flatmates in London begin to see how different their lives are and at the same time how similar their backgrounds. And when life begins to deal its rough cards, how easy things become when they are all together! Ali is a Pakistani chef with the dream of setting up his own nihari restaurant. Shehzad is a cool tattoo artist from Bangladesh with a broken past, and Rishi is an Indian with nondescript skills. They all make one mistake: that of falling in love with the same girl. They become arch-rivals. But when their worlds turn topsy-turvy, they have no one but each other to turn to, learning that love is as much about letting go as it is about possessing.
