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This book is dedicated to two groups of very special people. The first are those who were so instrumental in the attainment of my basketball dreams and accomplishments. Their contributions were both instructional and inspirational. Included in this select category are Venty Leib, Les Yellin, Abe Kleinman, Nat Holman, Dave Polansky, and Syd Levy. My mother and brother are among the honorees as their sacrifices and encouragement provided me with the opportunity to realize my goals. Lastly, my terrific sons, Jon and Seth, richly deserve inclusion. They have always proudly cheered me on even when believing it was time for me to hang up my sneakers. The second group are teammates, friends, and acquaintances with a love for basketball that have kept my round ball fires burning.
Art today is defined by its relationship to money as never before. Prices of living artists' works have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. Artists no longer simply make art, but package, sell, and brand it. Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. He takes a unique look at the globalization of the art world and the changing face of the business, offering the clearest analysis yet of how investors speculate in the market and how emerging art forms such as video and installation have been drawn into the commercial sphere. By carefully examining these developments against the backdrop of the deflation of the contemporary art bubble in 2008, "Art of the Deal" is a must-read book that demystifies collecting and investing in today's art market.
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