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Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
  • Language: en
  • Pages: 1968

Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

This is an open access book.WELCOME THE 7TH GCBME. We would like to invite you to join our The 7th Global Conference on Business, Management and Entrepreneurship. The conference will be held online on digital platform live from Universitas Pendidikan Indonesia in Bandung, West Java, Indonesia, on August 8th, 2022 with topic The Utilization of Sustainable Digital Business, Entrepreneurship and management as A Strategic Approach in the New Normal Era.

MPOT
  • Language: id
  • Pages: 295

MPOT

  • Type: Book
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  • Published: 2022-01-18
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  • Publisher: Penerbit NEM

Kumpulan artikel ini merupakan salah satu tugas dalam memenuhi penilaian di salah satu sekolah tinggi pendidikan dalam bidang manajemen rumah sakit. Secara garis besar, cakupan materi dalam buku ini meliputi pengaruh dalam pelayanan, kinerja para pekerja kesehatan, strategi pelayanan, persepsi psikologi, adaptasi kebiasan baru covid, juga hubungan dimensi antarpelayanan dan kinerja, tinjauan organisasi, dan manajemen juga pengaruh lingkungan kerja terhadap kinerja paramedis rumah sakit.

Teori dan Praktikum Layanan Konseling pada Prodi Bimbingan Konseling
  • Language: id
  • Pages: 363

Teori dan Praktikum Layanan Konseling pada Prodi Bimbingan Konseling

  • Type: Book
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  • Published: 2023-12-20
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  • Publisher: Nilacakra

Ada berbagai jenis konseling, seperti konseling pranikah, konseling pascanikah, konseling keluarga, konseling siswa dan sebagainya. Konselign siswa pun memiliki berbagai jenis tingkatan atau divisi, mulai dari prasekolah, PAUD, hingga SMA dan bahkan perguruan tinggi. Dalam dunia pendidikan, konseling tidak hanya sebatas memberikan sanksi atas pelanggaran yang dilakukan siswa. Konseling sesungguhnya tidak bertujuan memberikan hukuman seperti yang dianggap sebagian masyarakat awam. Dunia konseling mencakup hal-hal kompleks seputar tingkah laku dan pemaknaannya, serta mendiagnosis secara tepat dan cermat sehingga bisa ditangani dengan maksimal. Aspek-aspek psikis dan disabilitas juga menjadi faktor penting dalam konseling. Buku komprehensif ini menyajikan berbagai aspek konseling dengan cara akademik sehingga sangat cocok dijadikan bahan rujukan (referensi) maupun materi penunjang ilmu kependidikan.

Understanding The Consumer Behaviour During COVID-19 Pandemic
  • Language: en
  • Pages: 10

Understanding The Consumer Behaviour During COVID-19 Pandemic

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Justice in the Workplace
  • Language: en
  • Pages: 327

Justice in the Workplace

This work aims to act as a central reference point for the application of organizational justice, helping human resource managers relate the importance of organizational justice within the workplace.

OB: The Essentials
  • Language: en
  • Pages: 396

OB: The Essentials

Robbins: Leading the way in OB Written as an alternative to Robbins’ larger Organisational Behaviour text, OB: The Essentials is an applied and focused text that will help your students to quickly grasp the essential elements of OB. In an engaging 13 chapter format, this book retains the fluid writing style, academic rigour and extensive use of examples that are trademark features of the Robbins texts. While there are less chapters, the book continues to provide cutting-edge content that is often missing in other OB books – this is not merely a subset of material from Robbin’s Organisational Behaviour text; it was written from the ground up to present all the essential content in a sho...

The Analytic Hierarchy Process in Natural Resource and Environmental Decision Making
  • Language: en
  • Pages: 330

The Analytic Hierarchy Process in Natural Resource and Environmental Decision Making

Decision making in land management involves preferential selection among competing alternatives. Often, such choices are difficult owing to the complexity of the decision context. Because the analytic hierarchy process (AHP, developed by Thomas Saaty in the 1970s) has been successfully applied to many complex planning, resource allocation, and priority setting problems in business, energy, health, marketing, natural resources, and transportation, more applications of the AHP in natural resources and environmental sciences are appearing regularly. This realization has prompted the authors to collect some of the important works in this area and present them as a single volume for managers and scholars. Because land management contains a somewhat unique set of features not found in other AHP application areas, such as site-specific decisions, group participation and collaboration, and incomplete scientific knowledge, this text fills a void in the literature on management science and decision analysis for forest resources.

Marketing Metaphoria
  • Language: en
  • Pages: 273

Marketing Metaphoria

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success. Marketing Metaphoria reveals the powerful unconscious viewing lenses--called "deep metaphors"-- that shape what people think, hear, say, and do. Drawing on thousands of one-on-one interviews in more than thirty countries, Gerald Zaltman and Lindsay Zaltman describe how some of the world's most successful companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve a wide variety of marketing problems. Marketing Metaphoria should convince you that everything consumers think and do is influenced at unconscious levels--and it will give you access to those deeper levels of thinking.

Empirical Research within Resource-Based Theory
  • Language: en
  • Pages: 326

Empirical Research within Resource-Based Theory

Katja Nothnagel evaluates the growing body of empirical research in resource-based theory. She starts out by deriving six central propositions and then examines how these propositions have been tested empirically. The results suggest that substantial progress has been made within the empirical part of RBT