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Sport Consumer Behaviour
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: • user experience and service design • segmenting consumer markets, building profiles, and branding • decision-making and psychological consequences • consumer motivation, constraints, and personalities • service quality and customer satisfaction ...
The Gambler King of Clark Street
The Gambler King of Clark Street tells the story of a larger-than-life figure who fused Chicago’s criminal underworld with the city’s political and commercial spheres to create an urban machine built on graft, bribery, and intimidation. Lindberg vividly paints the life of the Democratic kingmaker against the wider backdrop of nineteenth-century Chicago crime and politics. McDonald has long been cited in the published work of city historians, members of academia, and the press as the principal architect of a unified criminal enterprise that reached into the corridors of power in Chicago, Cook County, the state of Illinois, and ultimately the Oval Office. The Gambler King of Clark Street is both a major addition to Chicago’s historical literature and a revealing biography of a powerful and troubled man. Illinois State Historical Society Scholarly Award, Certificate of Excellence, 2009 Society of Midland Authors Biography Award, 2009
Consumer Behaviour in Sport and Events
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer’s decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensiv...
The Collegian
None
Journal of the House of Representatives of the State of Georgia
Includes extraordinary sessions.
Wasps of the World
A richly illustrated guide to wasps around the world Wasps have been around since before the dinosaurs and are one of the world’s largest insect groups. More than 150,000 species have been identified, and while the black-and-yellow insect with a cinched waist may be the most familiar, most wasps are tiny parasitoids that use other insects for food. Wasps of the World provides a breathtaking look at the diverse characteristics, habitats, and lifestyles of these extraordinary insects. Features more than 250 stunning color photos of numerous species Profiles more than 100 families, with absorbing commentary detailing the range, habits, and notable features of members of each family Every profile includes a distribution map and a table of essential facts about size, diet, reproduction, and habitats Discusses the evolution and biology of wasps, exploring the vital role they play in supporting healthy ecosystems Shows how scientific research is expanding our knowledge about wasps and their behavior
