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Marketing digital estratégico
A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida. Marketing digital estratégico apresenta uma visão geral sobre os principais conceitos do marketing e da comunicação digital para o posicionamento de marcas nos ambientes web. Esta obra está alinhada às principais tendências do mercado, como protagonismo consumidor omnichannel, big data como principal fonte de inovação e tomada de decisões, era da transformação digital, inteligência artificial, utilidade de marca, entre outras tendências. O livro tem como objetivo capacitar o leitor a desenvolver um plano de marketing digital e facilitar sua execução com o conhecimento sobre metodologias e ferramentas, que o auxiliarão nos processos de gestão da marca nas redes sociais.
Etiqueta 3.0
Uma conversa com um amigo sobre um assunto pessoal no Facebook ou Twitter pode impactar sua imagem profissional? A forma como você se comunica off-line pode ser transposta para as mídias sociais? Há uma maneira específica de se comunicar on-line? Como você gerencia a sua imagem nas mídias sociais? Respostas a estas e a muitas outras questões você encontra neste livro, que é o primeiro no país a tratar de Etiqueta e Comportamento nas Mídias Sociais. Após a leitura, você, certamente, obterá um proveito muito melhor destas mídias e estará livre de cometer grandes gafes, que podem abalar sua imagem. E aí, pronto para interagir?
Meu Próprio Negócio
O poder do buscador mais solicitado no mundo, que já incomoda abertamente até o governo inglês, tamanho sua força em favorecer as empresas bem posicionadas entre suas páginas de busca, é indiscutível – e o foco da matéria de capa desta edição. A jornalista Pauline Machado, que conduziu a reportagem, não mediu esforços, nem detalhes, para traduzir como é possível, mesmo sem grandes verbas, alcançar um ótimo resultado com a ajuda do Google, que é capaz de em poucos meses dobrar os ganhos de quem desvenda seus segredos. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Arial} span.s1 {letter-spacing: -0.1px} Entre outros destaques, também apresentamos as práticas e os resultados de empresários que estão retomando a saúde financeira de suas empresas com iniciativas simples e eficientes; além de uma alternativa de infraestrutura 80% mais econômica, que garante endereço comercial e todo o apoio necessário para iniciar uma nova operação em apenas 48 horas.
Home Reading Service
In this poignant novel, a man guilty of a minor offense finds purpose unexpectedly by way of his punishment—reading to others. After an accident—or “the misfortune,” as his cancer-ridden father’s caretaker, Celeste, calls it—Eduardo is sentenced to a year of community service reading to the elderly and disabled. Stripped of his driver’s license and feeling impotent as he nears thirty-five, he leads a dull, lonely life, chatting occasionally with the waitresses of a local restaurant or walking the streets of Cuernavaca. Once a quiet town known for its lush gardens and swimming pools, the “City of Eternal Spring” is now plagued by robberies, kidnappings, and the other myriad ...
Self Portrait in Green
'NDiaye is a hypnotic storyteller with an unflinching understanding of the rock-bottom reality of most people's life.' New York Times ' One of France's most exciting prose stylists.' The Guardian. Obsessed by her encounters with the mysterious green women, and haunted by the Garonne River, a nameless narrator seeks them out in La Roele, Paris, Marseille, and Ouagadougou. Each encounter reveals different aspects of the women; real or imagined, dead or alive, seductive or suicidal, driving the narrator deeper into her obsession, in this unsettling exploration of identity, memory and paranoia. Self Portrait in Green is the multi-prize winning, Marie NDiaye's brilliant subversion of the memoir. Written in diary entries, with lyrical prose and dreamlike imagery, we start with and return to the river, which mirrors the narrative by posing more questions than it answers.
I Didn't Talk
The English-language debut of a master stylist: a compassionate but relentless novel about the long, dark harvest of Brazil’s totalitarian rule A professor prepares to retire—Gustavo is set to move from Sao Paulo to the countryside, but it isn’t the urban violence he’s fleeing: what he fears most is the violence of his memory. But as he sorts out his papers, the ghosts arrive in full force. He was arrested in 1970 with his brother-in-law Armando: both were vicariously tortured. He was eventually released; Armando was killed. No one is certain that he didn’t turn traitor: I didn’t talk, he tells himself, yet guilt is his lifelong harvest. I Didn’t Talk pits everyone against the ...
The Atlantic Forest
The Atlantic Forest is one of the 36 hotspots for biodiversity conservation worldwide. It is a unique, large biome (more than 3000 km in latitude; 2500 in longitude), marked by high biodiversity, high degree of endemic species and, at the same time, extremely threatened. Approximately 70% of the Brazilian population lives in the area of this biome, which makes the conflict between biodiversity conservation and the sustainability of the human population a relevant issue. This book aims to cover: 1) the historical characterization and geographic variation of the biome; 2) the distribution of the diversity of some relevant taxa; 3) the main threats to biodiversity, and 4) possible opportunities to ensure the biodiversity conservation, and the economic and social sustainability. Also, it is hoped that this book can be useful for those involved in the development of public policies aimed at the conservation of this important global biome.
Antonio
A brilliant, magisterial novel of family secrets simmering beneath the surface Benjamin, on the verge of becoming a father, discovers a tragic family secret involving patrimony and determines to get to the root of. Those most immediately involved are all dead, but their three closest confidantes are still alive—Isabel, his grandmother; Haroldo, his grandfather’s friend; and Raul, his father’s friend—and each will tell him a different version of the facts. By collecting these shards of memories, which offer personal glimpses into issues of class and politics in Brazil, Benjamin will piece together the painful puzzle of his family history. Like a Faulkner novel, Beatriz Bracher’s brilliant Antonioshows the expansiveness of past events and the complexity of untangling long-buried secrets.
The Last Children of Tokyo
Yoshiro thinks he might never die. A hundred years old and counting, he is one of Japan's many 'old-elderly'; men and women who remember a time before the air and the sea were poisoned, before terrible catastrophe promted Japan to shut itself off from the rest of the world. He may live for decades yet, but he knows his beloved great-grandson - born frail and prone to sickness - might not survive to adulthood. Day after day, it takes all of Yoshiro's sagacity to keep Mumei alive. As hopes for Japan's youngest generation fade, a secretive organisation embarks on an audacious plan to find a cure - might Yoshiro's great-grandson be the key to saving the last children of Tokyo?
Minor Detail
From a young Palestinian writer comes this compelling look at the Israel/Palestine conflict, from both the perspective of an Israeli soldier in 1949 as well as that of a young Palestinian woman.
