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How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid–1970s to the present.
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Exciting stories of the infantrymen who supported Germany's tanksHow tanks and infantry cooperated at the small-unit levelFirst time in EnglishThe panzergrenadiers were the footsoldiers who went into battle alongside the Third Reich's feared tanks. Whether in the Wehrmacht or Waffen-SS, these troops endured all the horrors of infantry combat--fighting hand-to-hand, storming enemy positions, and rescuing fallen comrades--but they did so in the shadow of thundering giants like the Tiger and Panther. Kurowski tells the stories of some of the very best of these mechanized infantrymen, bringing them and their actions to life.
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