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Magazines for the Millions
Argues that the two popular women's magazines were pivotal in the combining of gender and commercialism at the turn of the century, and that publishers and advertisers conspired to create both a gendered commercial discourse and a commercial gender discourse for both men and women. Annotation copyright by Book News, Inc., Portland, OR
The Model Man
Edward William Bok was the most famous Dutch-American in early twentieth-century America thanks to his thirty-year editorship of the Ladies’ Home Journal, the most prestigious women’s magazine of the day. This first complete coverage of Edward Bok’s life places him against his ethnic background and portrays him as the spokesman for and the molder of the American middle class between 1890 and 1930. He acted as a mediator between a Victorian and a modern society, reconciling consumerism with idealism. As a Dutch immigrant he became a model for successful adaptation to a new country and modern times. He used his national reputation to restore America’s internationalism in the 1920s. His life story is relevant to those interested in the history of immigration, journalism, the rise of big business, the women’s movement, and the Progressive Movement.
Perspectives on the History of Higher Education
The early twentieth century witnessed the rise of middle-class mass periodicals that, while offering readers congenial material, also conveyed new depictions of manliness, liberal education, and the image of business leaders. "Should Your Boy Go to College?" asked one magazine story; and for over two decades these middle-class magazines answered, in numerous permutations, with a collective "yes!" In the course of interpreting these themes they reshaped the vision of a college education, and created the ideal of a college-educated businessman.Volume 24 of the Perspectives on the History of Higher Education: 2005 provides historical studies touching on contemporary concerns--gender, high-abili...
Hard-Boiled
An examination of the culture that produced and supported pulp-fiction.
American Cool
Cool. The concept has distinctly American qualities and it permeates almost every aspect of contemporary American culture. From Kool cigarettes and the Peanuts cartoon's Joe Cool to West Side Story (Keep cool, boy.) and urban slang (Be cool. Chill out.), the idea of cool, in its many manifestations, has seized a central place in our vocabulary. Where did this preoccupation with cool come from? How was Victorian culture, seemingly so ensconced, replaced with the current emotional status quo? From whence came American Cool? These are the questions Peter Stearns seeks to answer in this timely and engaging volume. American Cool focuses extensively on the transition decades, from the erosion of Victorianism in the 1920s to the solidification of a cool culture in the 1960s. Beyond describing the characteristics of the new directions and how they altered or amended earlier standards, the book seeks to explain why the change occured. It then assesses some of the outcomes and longer-range consequences of this transformation.
Dying to be Beautiful
Tells the story of how cosmetics came to be regulated in early 20th century America. Examines the cosmetics industry in light of the 1938 Food, Drug, and Cosmetics Act.
Manipulating Images
Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.
Authors and Audiences
From the 1890s through the 1920s, the best-selling fiction of Ralph Connor, Robert Stead, Nellie McClung, Lucy Maud Montgomery, and Arthur Stringer was internationally recognized. In this intriguing cultural history of the conception, production, and reception of popular fiction, Clarence Karr challenges the common assumption that best sellers are a conservative cultural influence, reflecting and promoting traditional values. By focusing on a society and its cultural leaders at a period when they were coming to grips with modernity, Karr provides a new perspective on popular culture and the interaction between readers and popular authors.
Romancing the Vote
As the nineteenth century progressed into the twentieth, novels about politically active women became increasingly common. This work examines how the fiction written about the women's rights and related movements contributed to the creation and continued vitality of those movements. It looks at novels as paradigms of feminist activism.
Creating the College Man
How did a college education become so vital to American notions of professional and personal advancement? Reared on the ideal of the self-made man, American men had long rejected the need for college. But in the early twentieth century this ideal began to change as white men born in the U.S. faced a barrage of new challenges, among them a stultifying bureaucracy and growing competition in the workplace from an influx of immigrants and women. At this point a college education appealed to young men as an attractive avenue to success in a dawning corporate age. Accessible at first almost exclusively to middle-class white males, college funneled these aspiring elites toward a more comfortable an...
