Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Fashion Buying
Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role. The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.
Careers in Fashion and Textiles
This book provides an overview of how the industry operates and describes the variety of jobs available. The responsibilities within design, technical and media roles are explained, supported by case studies of people currently working in companies from designer to high street level. Advice is provided on how to plan a career in each area.
Sustainability in Fashion
This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical concepts, constructs and developments. Topics include consumer behaviour, communications, circular economy and supply chain management. The individual chapters focus on sustainability and provide a range of fashion sector examples from high street to luxury apparel.
Careers in Fashion and Textiles
Are you interested in working in fashion or textiles but not sure which career options are available? This book provides an overview of how the fashion business operates and the relationship between different sectors such as retail, manufacturing, the press and Higher Education. The responsibilities within design, technical, sales and media roles are explained, supported by interviews with people currently working in fashion companies and Universities, including Vogue, Selfridges, Eley Kishimoto, River Island and Central Saint Martins. Advice is provided on finding jobs, making effective applications and working for yourself. The Authors Helen Goworek is Senior Lecturer in Fashion Buying, Me...
Retail Marketing Management
The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where...
Ethical Consumption
Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology. It takes both a historical and a thematic perspective, covering definitions of ethical consumption, typologies of ethical consumer practices, successes brought about from consumer actions and the current challenges. It also focuses on the emergence of contemporary perspectives on ethical consumer behaviour from three discrete perspectives: those focusing on consumer segmentation (the profiling of ethical consumers), t...
Metric Pattern Cutting for Women's Wear
Metric Pattern Cutting for Women’s Wear, first published in 1975, provides a straightforward introductory book for students beginning courses in flat pattern cutting. This fifth edition continues to offer an introduction to the principles of pattern cutting, with a range of good basic blocks and examples of their application to garments. New for this edition is the inclusion of colour to help students recognize the different sections of the book and to enhance the garment illustrations? Colour illustrations also offer a new dimension to the updated material on computer-aided design and the CAD chapter now provides students with a clear guide to the technology. The size charts have been revised to reflect the changes in body sizing, the co-ordination with European size charts and to the way that clothes are now marketed to different sectors. The great expansion of casual wear has led to the growth of 'flat cutting' with no darting, and the section devoted to this type of cutting has been further expanded. This best-selling textbook with its tried-and-tested presentation of authoritative text and clear diagrams remains the essential purchase for students of fashion and design.
The Palgrave Handbook of Creativity at Work
This Handbook provides authoritative up-to-date scholarship and debate concerning creativity at work, and offers a timely opportunity to re-evaluate our understanding of creativity, work, and the pivotal relationship between them. Far from being a new arrival on the scene, the context of work has always been a place shaped and sharpened by creativity, as well as a site that determines, where, when, how, and for whom creativity emerges. Structured in four parts – Working with Creativity (the present); Putting Creativity to Work (in an organizational context); Working in the Creative Industries (creative labour); and Making Creativity Work (the future) – the Handbook is an inspirational learning resource, helping us to work with creativity in innovative ways. Providing a cutting edge, interdisciplinary, diverse, and critical collection of academic and practitioner insights, this Handbook ultimately conveys a message of hope: if we take better care of creativity, our creativity will better care for us.
Fashion Marketing
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to ...
