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Digital Modelmaking
Digital manufacturing has become an intrinsic part of the modelmaking profession, so today's practitioner must be skilled in both traditional hand-making techniques and digital technology. Relevant to a wide variety of creative industries, including film and television, theatre, architecture and product design, Digital Modelmaking offers a comprehensive insight into the manufacturing processes and technologies used within contemporary modelmaking. Each chapter contains an in-depth explanation of each topic, presents examples of how each process is used and includes case studies from professional modelmakers and students. Topics covered include: making models using a laser cutter, 3D printer ...
Special Educational Needs and the Internet
With Internet access for every school now a reality, teachers are beginning to explore the use of the Internet in the education of children with special needs. This book describes its benefits for children across the spectrum of special educational needs, from those with physical disabilities or sensory impairment to those with learning or social difficulties. With contributions from leading practitioners in the field, this book addresses the huge range of possibilities the Internet and associated technology offer for these pupils. Combining current theory and debate with practical guidance and inspiring case studies, this book considers: * how the Internet can be used to gather and publish information * how to communicate effectively through technology * policy and management issues for schools * the continuing challenges for access and inclusion. This book will be of interest to all teachers involved in special education needs, in both mainstream and special schools.
Contemporary Marketing and Consumer Behavior
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
Pioneering African-American Women in the Advertising Business
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative appr...
A History of Architectural Modelmaking in Britain
Architectural modelmakers have long carried out their work hidden behind the scenes of architectural design, and in presenting a history of architectural modelmaking in Britain for the first time, this book casts a new light on their remarkable skills and achievements. By telling the story of the modelmakers who make architectural models rather than architects who commission and use them, this book seeks to celebrate their often-overlooked contribution to the success and endurance of the architectural model in Britain over the past one hundred and forty years. Drawing from extensive archival research and interviews with practicing and retired modelmakers, this book traces the complete histor...
Feminists, Feminisms, and Advertising
Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women’s movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.
Oxford
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