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Ferdinand Huyck
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King Arthur in the Medieval Low Countries
The Arthurian myth is one of the most fundamental and abiding ones of Western culture. The legend of King Arthur and his knights was no less popular in the medieval Low Countries than it was anywhere else in medieval Europe. It gave rise to a varied corpus of Middle Dutch Arthurian verse romances, most of which are contained in a single manuscript, the so-called Lancelot Compilation of MS The Hague, KB, 129 A10. This manuscript of the early fourteenth century contains a cycle of verse narratives that rivals in its scope and thematic concerns the better known Old French Vulgate Cycle of Arthurian tales and Sir Thomas Malory's Morte D'Arthur. This volume contains new critical work on these and...
Echoes of Slavery
Echoes of Slavery: Voices from our Past is a collection of true stories, each chosen to illuminate a particular facet of Cape slavery in its mature form. The book concentrates on the final 30 years of slavery in order to place the least distance between Cape slaves and their modern descendants.
Collaborative Customer Relationship Management
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
Holistic Retail Design
Holistic Retail Design sets out a theory that reshapes shopping by introducing strategies in holistic constitution and the improvement of retail experiences. It covers stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. The theory shapes spaces, platforms, events, interfaces, signage and communications, expanding scope whilst introducing retail archetypes linking to customer role models. Features The authors outline a new approach to retail design. Strategy applications are outlined per chapter, with international best practice cases highlighted. Written by leading professors in the field, Prof. Rainer Zimmermann and Prof. Philipp Teufel from the Peter Behrens School of Arts, University of Applied Sciences Düsseldorf. Visually interesting with outstanding graphic design.
Ambient Intelligence
This book constitutes the refereed proceedings of the Third European Conference on Ambient Intelligence, AmI 2009, held in Salzburg, Austria, in November 2009. The 21 revised full papers and 10 short papers presented were carefully reviewed and selected from numerous submissions for inclusion in the book. The papers are organized in topical sections on sensing, reasoning and sensing, ambient technology, ambient assisted living, applications and studies, methods and tools and reasoning and adaption.
Antecedents of Venture Firms’ Internationalization
Julia Christofor’s study aims to analyze the conditions of the initial internationalization decision in the Net Economy. The results suggest that a holistic perspective including the founder, business model and the firm level should be considered when explaining the internationalization propensity of entrepreneurs.
International Advertising and Communication
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
