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Jenseits vom Mittelmaß
Viele Unternehmen versinken im Mittelmaß: Sie bieten das, was andere auch bieten. Doch auf den dicht beSetzten Märkten von heute genügt das nicht mehr. Durchschnittsprodukte zu Durchschnittspreisen führen im Verdrängungswettbewerb geradewegs ins Abseits. Hermann Scherer zeigt die Wege aus der toten Mitte. Der Marketingexperte entzündet ein Feuerwerk von Ideen rund um Produkte, Märkte und innovative Verkaufsstrategien. Das klar gegliederte und schön gestaltete Buch zeigt den Live-Erfolgsvortrag von Hermann Scherer mit allen Folien und ergänzt um wichtige Kommentare und Zusatzinformationen. In 25 thematischen Modulen hat Scherer zahlreiche Fallbeispiele und eindrucksvolle Best-Practice-Erfahrungen für Unternehmenserfolg zusammengestellt. Ein Buch, von dem jede Führungskraft in Marketing und Verkauf profitieren und sich inspirieren lassen kann.
Emotions
This volume presents cutting-edge work in emotion theory and research. Contributors describe innovative methods, models, and measurements that illuminate and at times challenge traditional paradigms. Each chapter defines basic terms, reviews the historical development and evolution of the issue at hand, and discusses current research and directions for future investigation.
Luftwaffe Night Fighter Combat Claims, 1939-1945
A definitive list of nearly 7,000 claims submitted by Luftwaffe night fighter pilots for Allied aircraft shot down in WW2. These claims are listed with the following details; Date, Time, Location, Type of aircraft shot down, Claiming Pilot and his Unit. Entries feature claims against Russian, American as well as Bomber Command aircraft.
Touring Beyond the Nation: A Transnational Approach to European Tourism History
When tourists travel, they often seek the exotic. The farther they venture, the more unique the cultures they gaze upon, the greater the prestige accrued; cross-cultural contact is commonplace. Yet despite the obviously transnational character of the tourist experience, national borders define existing studies of tourism. Spanish, French, or German tourism is treated almost in isolation and there are only hints of a larger transnational impetus behind the creation of national tourism products. This volume tells a different story. Although modern tourism first evolved in Europe changes were never confined to national borders. The Grand Tour, the birthplace of modern tourism, was consummately ...
Beyond Realism
Beyond Realism: Naturalist Film in Theory and Practice is the first major critical study of international naturalist cinema. Often mistaken for realist film, international naturalist cinema has a unique cultural and critical history. From its earliest representation in silent films such as Walsh's Regeneration (1915), and Eisenstein's Stachka/Strike (1925), to recent productions such as Chukwu's Clemency (2019), and Aronofsky's The Whale (2022), the naturalist film narrative encompasses the whole of film history, traversing language, movement, and genre. The naturalist film is predicated on two foundational, intersecting paradigms that configure as one ideological system in an overarching scientific and social experimental narrative. Either the scientific or social paradigm may be dominant in the film narrative or they may simply co-exist, but a naturalist film reveals both templates and, most significantly, suggests an implicit cinematic anthropology that renders the body as an observed spectacle.
Visible!
How to make your company unmissable! Flashes everywhere, loud, turned-up commercials appear on the screens. A day without advertising catching our eye is hardly imaginable in modern everyday life. Customer attention is a valuable commodity. But how can companies easily and effectively catch the eye of potential customers and convince them of their own product or service? In this book, online marketing expert Oliver Pott explains how you can achieve smart and sustainable visibility for your company in just six steps in order to address particularly relevant target groups and thereby significantly increase your sales. If you also master the three dimensions of valuable visibility – consisting of relevance, authority and storytelling – you can completely abandon flashy campaigns in the future and still remain visible and relevant.
A Companion to the Philosophy of Action
A Companion to the Philosophy of Action offers a comprehensive overview of the issues and problems central to the philosophy of action. The first volume to survey the entire field of philosophy of action (the central issues and processes relating to human actions) Brings together specially commissioned chapters from international experts Discusses a range of ideas and doctrines, including rationality, free will and determinism, virtuous action, criminal responsibility, Attribution Theory, and rational agency in evolutionary perspective Individual chapters also cover prominent historic figures from Plato to Ricoeur Can be approached as a complete narrative, but also serves as a work of reference Offers rich insights into an area of philosophical thought that has attracted thinkers since the time of the ancient Greeks
Nonverbal Communication in Recruiting
Sharpen your eye for non-verbal communication in recruiting with this book. Well-founded studies show that in the job interview, the non-verbal level of conversation is responsible for 80 percent of whether applicants and companies decide in favor of each other. This is another reason why this book takes a comprehensive look at the important role of nonverbal communication in the recruiting process - from the job interview to the assessment center. Learn how to not only identify the most suitable applicants, but also how to convince the most desirable of them to join your company. As an experienced job market manager, Christian Bernhardt keeps an eye on the current changes in market conditio...
