Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
New Luxury Management
Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.
STRATEGIC MARKETING
MBA, FIRST SEMESTER According to the New Syllabus of ‘Maharshi Dayanand University, Rohtak’ based on NEP-2020
FUNDAMENTALS OF MARKETING-I
Buy FUNDAMENTALS OF MARKETING-I e-Book for B.Com 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur Publication.
Internet of Things Security and Privacy
The Internet of Things (IoT) concept has emerged partly due to information and communication technology developments and societal needs, expanding the ability to connect numerous objects. The wide range of facilities enabled by IoT has generated a vast amount of data, making cybersecurity an imperative requirement for personal safety and for ensuring the sustainability of the IoT ecosystem. This book covers security and privacy research in the IoT domain, compiling technical and management approaches, addressing real-world problems, and providing practical advice to the industry. This book also includes a collection of research works covering key emerging trends in IoT security and privacy t...
Finding a Solution to Leadership
Business and employee management are key subjects in business administration. For decades, actually for centuries, there has been a discussion about how effective leadership of people or employees can be realized. It has always been a major concern within market-based economic systems to learn how its products and services should be designed in order to generate consumer demand. That the discussion about business and employee management is more relevant than ever is linked to the fact that leadership situations are influenced by a variety of external factors. They include, in particular, political, cultural, social, demographic, economic, and technological developments. It is therefore requi...
Marketing 5.0
Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics neces...
PENGANTAR MANAJEMEN PEMASARAN
Buku Pengantar Manajemen Pemasaran ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal Manajemen Pemasaran. Sistematika penulisan buku ini diuraikan dalam lima belas bab yang memuat tentang konsep dasar pemasaran, analisis perilaku pasar dan perilaku konsumen, perencanaan strategi bisnis, pengembangan produk, penetapan harga, program promosi, saluran distribusi, manajemen merk, manajemen penjualan, manajemen produk baru, manajemen hubungan pelanggan, pemasaran digital, manajemen rantai pasok, pengukuran kinerja pemasaran, dan etika dalam pemasaran.
Technology Managament
The metropolitan region of Campinas, made by 19 cities, Concentrate expressive part of “PAULISTA” PIB due to the strong presence of entrepreneur of economic importance ,that need of professional with good scientific and technologic base ,this is the reason of this book written by several writers. This population is able to learn how to learn and enabled to solve problems aggregate new knowledge. Campinas is drawn as one futurist and dynamic city. The region is one of most dynamic and important in the economic and social Brazilian scenery, it has more than 2.600.000 people and it´s the 9th big metropolitan region of Brazil. . Recently, the Exam magazine published some statistic about imp...
Voices of Innovation
Everyone talks innovation and we can all point to random examples of innovation inside of healthcare information technology, but few repeatable processes exist that make innovation more routine than happenstance. How do you create and sustain a culture of innovation? What are the best practices you can refine and embed as part of your organization’s DNA? What are the potential outcomes for robust healthcare transformation when we get this innovation mystery solved? Through timely essays from leading experts, the first edition showcased the widely adopted healthcare innovation model from HIMSS and how providers could leverage to increase their velocity of digital transformation. Regardless ...
