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Mengenal Pemasaran Digital
Selamat datang dalam buku ajar “Mengenal Pemasaran Digital.” Buku ini disusun dengan tujuan utama sebagai bahan ajar bagi mata kuliah Manajemen Pemasaran, terutama, dan Manajemen Bisnis pada umumnya. Dalam era di mana teknologi digital telah mengubah lanskap bisnis secara mendalam, pemahaman tentang pemasaran digital menjadi semakin penting. Buku ini hadir untuk membantu mahasiswa memahami konsep-konsep dasar serta praktik terkini dalam pemasaran digital. Mengapa buku ini penting? Pemasaran digital telah menjadi pilar utama dalam strategi bisnis modern. Perubahan perilaku konsumen yang drastis ke platform digital, seperti media sosial, dan e-commerce, telah mengubah cara perusahaan berin...
Manajemen Pemasaran
Buku Manajemen Pemasaran ini memberikan panduan lengkap tentang konsep dan strategi pemasaran modern. Mulai dari pengenalan dasar manajemen pemasaran, teori-teori utama, hingga perencanaan strategis yang berfokus pada menciptakan nilai pelanggan. Pembaca juga akan mempelajari pentingnya analisis lingkungan pasar, cara menetapkan pasar, mengelola produk, merek, harga, serta strategi promosi yang efektif untuk menghadapi persaingan. Selain itu buku ini membahas tentang pemasaran jasa, distribusi, pemasaran konten, serta tren terbaru dalam inovasi dan adaptasi pemasaran digital. Tidak ketinggalan, bagian akhir mengupas tentang pemasaran berkelanjutan yang menekankan pentingnya membangun citra merek yang ramah lingkungan. Buku ini tidak hanya menawarkan teori, tetapi juga praktik nyata yang relevan dengan kondisi pasar saat ini. Teruslah belajar dan berinovasi dalam dunia pemasaran karena setiap tantangan adalah peluang untuk tumbuh dan unggul.
Amado V. Hernandez
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Chess Life
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Evolutionary Biology and Conservation of Titis, Sakis and Uacaris
The first detailed collation of the evolution, ecology and conservation of some of South America's least-known, and most endangered, primates.
New Ecologies for the Twenty-First Century
Annotation In Kumaon in northern India, villagers set hundreds of forest fires in the early 1920s, protesting the colonial British state's regulations to protect the environment. Yet by the 1990s, they had begun to conserve their forests carefully. In his innovative historical and political study, Arun Agrawal analyzes this striking transformation. He describes and explains the emergence of environmental identities and changes in state-locality relations and shows how the two are related. In so doing, he demonstrates that scholarship on common property, political ecology, and feminist environmentalism can be combined--in an approach he calls environmentality--to better understand changes in ...
Doing Business in 2005
Doing Business in 2005: Obstacles to Growth is the second in a series of annual reports investigating the scope and manner of regulations that enhance business activity and those that constrain it. New quantitative indicators on business regulations and their enforcement can be compared across more than 130 countries, and over time. The indicators are used to analyze economic outcomes and identify what reforms have worked, where and why. Topics in Doing Business in 2005 include: Licensing and Inspections: Having registered a business, now what? In most countries, firms face a myriad of sector specific licenses as well as inspections to enforce compliance. The Doing Business database construc...
The Inheritance
Elizabeth A. Povinelli’s inheritance was passed down not through blood or soil but through a framed map of Trentino, Alto Adige—the region where family's ancestral alpine village is found. Far more than a map hanging above the family television, the image featured colors and lines that held in place the memories and values fueling the Povinelli family's fraught relationships with the village and with each other. In her graphic memoir The Inheritance, Povinelli explores the events, traumas, and powers that divide and define our individual and collective pasts and futures. Weaving together stories of her grandparents' flight from their village in the early twentieth century to the fortunes...
